Launch.Career
Job Description
Overview The Digital Marketing Leader is responsible for developing and executing strategic digital marketing initiatives to enhance brand awareness, drive lead generation, and increase customer engagement. This role oversees digital channels, including website optimization, SEO, CRM management, social media, and digital advertising, ensuring cohesive and impactful marketing efforts. The position requires a data-driven approach, leveraging analytics tools to track performance, optimize campaigns, and maximize return on investment. Collaboration with cross-functional teams is essential to align marketing strategies with business goals and maintain brand consistency. Staying informed on industry trends and emerging technologies is also a key aspect of this role to ensure continuous innovation and improvement.
Responsibilities
Develop and implement digital marketing strategies across multiple channels, including SEO, website optimization, CRM platforms, and social media. Manage digital campaigns, including paid advertising, content marketing, email outreach, and social media engagement, to drive lead generation and brand visibility. Analyze marketing performance using analytics tools to assess campaign effectiveness, optimize strategies, and ensure data-driven decision-making. Oversee budgeting and resource allocation, ensuring efficient use of marketing spend while maximizing return on investment. Collaborate with cross-functional teams, including sales, leadership, and creative teams, to align marketing initiatives with overall business objectives. Qualifications
Salesforce Marketing Cloud Certification Required Must-Have Skills
5-7 years in digital marketing In-depth knowledge and practical experience in various digital marketing channels and strategies, including SEO, SEM, social media marketing, content marketing, email marketing, conversion optimization, and analytics. Proficiency in analyzing data, extracting insights, and making data-driven decisions. Strong understanding of web analytics tools, data interpretation, and reporting to track campaign performance and measure ROI. Familiarity with digital marketing tools and platforms, including marketing automation software, CRM systems, content management systems (CMS), social media management tools, and data analytics platforms. Proficiency in using these tools to optimize marketing efforts and drive results. A deep understanding of the digital marketing landscape, emerging trends, and best practices. Stay updated with industry news, changes in algorithms, and new technologies to ensure the organization remains competitive. A willingness to adapt to changing environments, embrace new technologies and strategies, and continuously learn and improve. Digital marketing is a fast-paced field, and a successful leader should be open to innovation and new approaches.
Overview The Digital Marketing Leader is responsible for developing and executing strategic digital marketing initiatives to enhance brand awareness, drive lead generation, and increase customer engagement. This role oversees digital channels, including website optimization, SEO, CRM management, social media, and digital advertising, ensuring cohesive and impactful marketing efforts. The position requires a data-driven approach, leveraging analytics tools to track performance, optimize campaigns, and maximize return on investment. Collaboration with cross-functional teams is essential to align marketing strategies with business goals and maintain brand consistency. Staying informed on industry trends and emerging technologies is also a key aspect of this role to ensure continuous innovation and improvement.
Responsibilities
Develop and implement digital marketing strategies across multiple channels, including SEO, website optimization, CRM platforms, and social media. Manage digital campaigns, including paid advertising, content marketing, email outreach, and social media engagement, to drive lead generation and brand visibility. Analyze marketing performance using analytics tools to assess campaign effectiveness, optimize strategies, and ensure data-driven decision-making. Oversee budgeting and resource allocation, ensuring efficient use of marketing spend while maximizing return on investment. Collaborate with cross-functional teams, including sales, leadership, and creative teams, to align marketing initiatives with overall business objectives. Qualifications
Salesforce Marketing Cloud Certification Required Must-Have Skills
5-7 years in digital marketing In-depth knowledge and practical experience in various digital marketing channels and strategies, including SEO, SEM, social media marketing, content marketing, email marketing, conversion optimization, and analytics. Proficiency in analyzing data, extracting insights, and making data-driven decisions. Strong understanding of web analytics tools, data interpretation, and reporting to track campaign performance and measure ROI. Familiarity with digital marketing tools and platforms, including marketing automation software, CRM systems, content management systems (CMS), social media management tools, and data analytics platforms. Proficiency in using these tools to optimize marketing efforts and drive results. A deep understanding of the digital marketing landscape, emerging trends, and best practices. Stay updated with industry news, changes in algorithms, and new technologies to ensure the organization remains competitive. A willingness to adapt to changing environments, embrace new technologies and strategies, and continuously learn and improve. Digital marketing is a fast-paced field, and a successful leader should be open to innovation and new approaches.