Ads Marketing Manager, Brand Solutions Job at Apple Inc. in New York

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering advertising in a way that helps people around the world discover content, supports brands, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow! Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

We are seeking a senior marketing professional who is an expert at the go-to-market motion for brand advertising. This role will be responsible for building new approaches to position and package Apple brand advertising products including multi-product bundling, merchandising, deal structures, and development of new value propositions for our ad solutions. You will deeply collaborate with sales, product and other marketing teams to bring these offerings to life, address advertiser needs, and grow the Apple Ads business.

Minimum Qualifications

• 10+ years of experience in advertising, media, go-to-market focused on brand advertising, ideally at a media company, technology platform, or agency.
• Hands-on experience working in media and advertising, either overseeing brand budgets (on the buy side) or solutions/product marketing (on the sell side).
• Comprehensive understanding of brand product marketing & customer journeys for brand solutions.
• Expertise in effectively driving brand KPIs for large and medium sized advertisers across industry verticals.
• Expertise developing brand media strategies & tactics (eg, packages & deals) that appeal to and are bought by advertisers.

Preferred Qualifications

• Deep experience partnering with sales and marketing functions to enable brand advertising solutions.
• Exceptional communication, presentation, storytelling skills, with proven ability to simplify complex information into actionable and compelling insights & strategies.
• Expert knowledge of digital marketing particularly search, display, and video ad formats and the evolving digital media landscape.
• Experience with content creation particularly focused on thought-leadership and case studies that will appeal to advertisers.
• Understanding of inputs & outputs of brand advertising for traditional and digital media (including of panel-based, census-level, and hybrid methodologies; brand lift studies; market mix models).
• Experience leading and overseeing testing programs and pilots from ideation to results analysis and feedback to product.
• Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work within marketing, across functions (sales, product) and across a geographically distributed team.
• Experience deriving data-driven insights to inform decisions and ensure ongoing tracking of impact.
• Possess relentless attention to detail, thoughtfulness, and curiosity.
• Enthusiastic self-starter with a professional, positive demeanor.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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