Digital Media Strategist Job at McDivitt Law Firm in Denver

Full-time

Description

We are seeking a data-driven and creative Digital Media Strategist to develop, execute, and optimize our paid social & digital campaigns across various platforms. This role is crucial in driving brand awareness, engagement, and conversions by leveraging innovative advertising strategies and detailed performance analysis.

Key Responsibilities:

1. Strategy Development:
   1. Design and implement comprehensive paid social media strategies that align with overall marketing goals.
   2. Identify target audience segments and tailor campaigns to maximize reach and engagement.
2. Campaign Management:
   1. Plan, launch, and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, X, and TikTok.
   2. Create and track email campaigns for internal and external communications.
   3. Manage daily operations of social ad campaigns, including budgeting, bidding, and scheduling.
3. Performance Analysis:
   1. Monitor key performance indicators (KPIs) and analyze campaign data using tools like Facebook Ads Manager, Google Analytics, etc.
   2. Conduct A/B testing to evaluate creative elements, messaging, and audience targeting, and adjust strategies based on insights.
4. Collaboration:
   1. Work closely with creative, content, and marketing teams to develop compelling ad creatives and messaging.
   2. Coordinate with cross-functional teams to ensure cohesive brand messaging and campaign consistency.
5. Trend Monitoring:
   1. Stay up-to-date with the latest trends, tools, and best practices in paid social media and digital advertising.
   2. Recommend innovative strategies and platform-specific tactics to maintain a competitive edge.
6. Reporting:
   1. Generate regular reports on campaign performance, providing actionable insights and recommendations for improvement.
   2. Present findings and strategic recommendations to stakeholders and senior management.

Requirements

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Minimum of 3 years’ experience managing paid social media campaigns or digital advertising initiatives.
3. Strong proficiency with major social media platforms and ad management tools.
4. Demonstrated ability to analyze data, draw insights, and optimize campaigns for maximum ROI.
5. Excellent communication, organizational, and project management skills.
6. Ability to thrive in a fast-paced, dynamic environment with multiple projects and deadlines.

Preferred Skills:

1. Experience with programmatic advertising and cross-channel marketing.
2. Familiarity with marketing automation tools and CRM platforms.
3. Creative problem-solving skills with attention to detail.
4. Ability to adapt quickly to evolving digital marketing trends and technologies.
5. Bilingual a plus.

Benefits

1. Competitive salary.
2. Comprehensive health, dental, and vision insurance packages.
3. Opportunities for professional development.
4. Flexible work arrangements, including remote work options.

About McDivitt Law Firm

McDivitt Law Firm is a leading personal injury and workers' compensation law firm in Colorado, dedicated to providing first-class legal representation to our clients. With a strong presence across the state, we pride ourselves on our commitment to integrity, client satisfaction, and community engagement. Our dynamic and innovative approach is reflected in our diverse digital content, including our popular YouTube series, "Family Style" and "The Single Dad's Guide to Life," which offer a unique glimpse into our firm's culture and values.

How to Apply

Interested candidates should submit their resume, cover letter, and any relevant portfolio work or case studies demonstrating successful paid social media campaigns.

This role offers an exciting opportunity to shape and execute innovative paid social strategies that drive measurable business results. If you are passionate about leveraging social media advertising to propel growth and engagement, we would love to hear from you.

Salary Description

$80k-$90k per year (DOE)