Beauty Co-Lab
Associate Director, Video Job at Beauty Co-Lab in Burbank
Beauty Co-Lab, Burbank, CA, United States, 91520
The Associate Director will work with the Group Director in setting priorities, allocating responsibility, and measuring the performance of the Video Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate Director is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team’s deliverables.
Responsibilities
- Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation.
- Actively ensures strategic consistency across all elements of plan development and implementation.
- Proactively explore and recommend ways to further service and grow client relationships.
- Along with the Group Director, manages large-scale partner relationships to foresee future needs and provide client support.
- Provide thought leadership for the junior team in the areas of video marketing and technology.
- Create and articulate clear performance metrics and develop associated reports that measure KPI’s.
- Analyze historical and current campaign results to optimize learning and ensure continuous improvement.
- Oversee the buying & implementation of Video campaigns, coordinating internal resources, setting best practices, and working on planning frameworks.
Experiences
- 5+ years knowledge of the principles of advertising, marketing and media.
- Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing.
- Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies.
- Ability to foster a strong, cohesive working team, providing leadership and instruction.
- Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies.
- Strong overall communication skills with a focus on presentation excellence.