Nestle
Senior Brand Experience Marketing Associate - Coffee Enhancers
Nestle, Arlington, Virginia, United States, 22201
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
As a Senior Brand Experience Marketing Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for the coffee enhancers product portfolio. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing Stouffer’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.
KEY RESPONSIBILITIES:
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications
Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
Brand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
Activate brand’s nutrition health and wellness proposition in consumer communication
Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Management of budget, as well as evaluate share, sales and profit for the brand
Support packaging changes due to product, graphic and/or formula changes
Commercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
Support packaging changes due to product, graphic and/or formula changes
QUALIFICATIONS / CERTIFICATIONS:
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
MBA preferred
Knowledge of budget control methods, policies and procedures
Ability to adapt quickly to change and deliver results
Ability to work independently and autonomously
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES:
At least 3-5 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
Requisition ID: 341162
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
As a Senior Brand Experience Marketing Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for the coffee enhancers product portfolio. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing Stouffer’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.
KEY RESPONSIBILITIES:
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications
Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
Brand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
Activate brand’s nutrition health and wellness proposition in consumer communication
Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Management of budget, as well as evaluate share, sales and profit for the brand
Support packaging changes due to product, graphic and/or formula changes
Commercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
Support packaging changes due to product, graphic and/or formula changes
QUALIFICATIONS / CERTIFICATIONS:
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
MBA preferred
Knowledge of budget control methods, policies and procedures
Ability to adapt quickly to change and deliver results
Ability to work independently and autonomously
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES:
At least 3-5 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
Requisition ID: 341162
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy