Microsoft Corporation
Senior Product Marketing Manager
Microsoft Corporation, Redmond, Washington, United States, 98052
Surface is the place where the best of Microsoft comes together. The best of Microsoft design, engineering and product making, pushing the edge of innovation in Windows devices. In Surface we are passionate about what we do. We lead the ecosystem and fuel the brand. And our mission is to bring AI to the edge, creating a new category of devices for the AI era.
The
Senior Product Marketing Manager
,
Surface
Digital
Marketing
will report directly to the GTM leader for Surface Digital Marketing and will be responsible for Surface lead generation programs and customer advocacy programs. This role will play a critical leadership role in driving success and growth for Surface.
In this role you will be both a strategist, a creator, and a collaborator as you lead digital marketing program development and implementation. You’ll work across the worldwide team and the global market teams to build and land the initiatives. The role is responsible for managing agencies as well as partners with internal marketing organizations, building new capabilities around customer acquisition and life-cycle marketing to create new ways to influence our growth.
We are seeking a marketing team leader to drive our outbound execution across this leading portfolio of products. The ideal team member has a passion for the customer experience and a natural curiosity to discover new go-to-market opportunities and programs that bring our customer experiences to life.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Build and own the strategy for customer acquisition and top of funnel marketing for the Surface global business.
Lead and manage the Surface relationship with the Global Demand Center (GDC) CMO, and field sales marketing teams.
Set the marketing strategy for end-to-end marketing from acquisition through hand-off to Field and Partners.
Responsible for the Surface commercial social programs. This includes evolving the commercial social program both on the current platform as well as extending onto new platforms and scaling these programs to further enable sales across all markets.
Build a compelling storytelling program based on our customer and device experiences in order to generate demand, grow customer desire and differentiate our products in the market.
Develop the digital lead gen strategy and Through Partner co-marketing strategy for the Surface business.
Create a long-term strategy for full life cycle marketing in partnership with the broader team.
Other
Embody our culture and values .
Qualifications
Required/Minimum Qualifications (RQs/MQs)
Bachelor's Degree in Marketing, Business or related field AND 5+ years experience in business
OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
OR equivalent experience.
2+ years of Digital marketing experience building customer journey marketing plans and GTM plans for products
Track record of building marketing programs.
Additional or Preferred Qualifications
(PQs)
Bachelor's Degree in Marketing, Business or related field AND 8+ years experience in business
OR Master's Degree in Marketing, Business or related field AND 6+ years experience in business
OR equivalent experience.
Experience across a range of marketing disciplines.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until March 11, 2025
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
The
Senior Product Marketing Manager
,
Surface
Digital
Marketing
will report directly to the GTM leader for Surface Digital Marketing and will be responsible for Surface lead generation programs and customer advocacy programs. This role will play a critical leadership role in driving success and growth for Surface.
In this role you will be both a strategist, a creator, and a collaborator as you lead digital marketing program development and implementation. You’ll work across the worldwide team and the global market teams to build and land the initiatives. The role is responsible for managing agencies as well as partners with internal marketing organizations, building new capabilities around customer acquisition and life-cycle marketing to create new ways to influence our growth.
We are seeking a marketing team leader to drive our outbound execution across this leading portfolio of products. The ideal team member has a passion for the customer experience and a natural curiosity to discover new go-to-market opportunities and programs that bring our customer experiences to life.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Build and own the strategy for customer acquisition and top of funnel marketing for the Surface global business.
Lead and manage the Surface relationship with the Global Demand Center (GDC) CMO, and field sales marketing teams.
Set the marketing strategy for end-to-end marketing from acquisition through hand-off to Field and Partners.
Responsible for the Surface commercial social programs. This includes evolving the commercial social program both on the current platform as well as extending onto new platforms and scaling these programs to further enable sales across all markets.
Build a compelling storytelling program based on our customer and device experiences in order to generate demand, grow customer desire and differentiate our products in the market.
Develop the digital lead gen strategy and Through Partner co-marketing strategy for the Surface business.
Create a long-term strategy for full life cycle marketing in partnership with the broader team.
Other
Embody our culture and values .
Qualifications
Required/Minimum Qualifications (RQs/MQs)
Bachelor's Degree in Marketing, Business or related field AND 5+ years experience in business
OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
OR equivalent experience.
2+ years of Digital marketing experience building customer journey marketing plans and GTM plans for products
Track record of building marketing programs.
Additional or Preferred Qualifications
(PQs)
Bachelor's Degree in Marketing, Business or related field AND 8+ years experience in business
OR Master's Degree in Marketing, Business or related field AND 6+ years experience in business
OR equivalent experience.
Experience across a range of marketing disciplines.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until March 11, 2025
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .