Social Media Coordinator Job at Maryellen Geoghan & Associates in Cranford

Our client is searching for a Social Media Coordinator, or Social Media Marketing Coordinator, responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns. The duties include communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.

Social Media Coordinator Duties and Responsibilities

The Social Media Coordinator has several duties and responsibilities associated with researching and creating informed campaigns that appeal to a specific target, including:

• Understanding KPI’s and defining them specifically for social media
• Collaborating with designers or copywriters to provide attractive and informative campaigns
• Monitoring all social media content
• Tracking the performance of the campaign
• Keeping up with technologies used in social media
• Using social media marketing tools
• Tracking customer engagement and SEO to optimize campaign content
• Establishing relationships/networks of industry professionals or influencers on social media