Areya Media is hiring: Social Video & YouTube Channel Manager in New York

Salary: $4,800/month

Okayplayer and OkayAfrica are looking for a Part-Time YouTube & Facebook Channel Manager to lead revenue and performance optimization across both platforms. This role is critical in increasing video revenue, improving engagement, and streamlining video content operations. Currently, video optimization is divided among multiple departments (design, editorial, and production), creating inefficiencies and bandwidth strain. We need a dedicated expert to take ownership of YouTube and Facebook video monetization strategies to maximize reach, retention, and revenue.

YouTube Channel Management & Optimization

• Develop and optimize YouTube titles, descriptions, and thumbnails to improve click-through rates (CTR).
• Analyze video retention and audience engagement metrics, providing actionable feedback to the production team to increase watch time.
• Implement SEO strategies to improve video discoverability.
• Manage community engagement, including responding to comments and fostering audience interaction.
• Stay up-to-date on YouTube algorithm changes and best practices for monetization.

Facebook Video Monetization & Performance

• Optimize video content for Facebook Ad Breaks and In-Stream Ads, ensuring compliance with Facebook's monetization policies.
• Implement best practices for video length, engagement hooks, and pacing to increase ad revenue.
• Develop engaging captions and thumbnails for Facebook video content.
• Monitor and improve Facebook Watch retention rates, ensuring videos are structured for higher completion rates.
• Analyze Facebook video analytics, including audience retention, CPM, and engagement, and provide reports with improvement strategies.
• Experiment with different video formats (short-form vs. long-form) to optimize for both organic and monetized reach.

The Social Video & YouTube Channel Manager should have the following skills, education and experience.

• YouTube Certified in Content Ownership and Assets Monetization (preferred).
• Proven experience growing and monetizing YouTube and Facebook video channels.
• Strong knowledge of YouTube and Facebook algorithms, monetization policies, and best practices.
• Experience in SEO for video content, A/B testing thumbnails, and audience growth strategies.
• Familiarity with video editing workflows and the ability to provide actionable feedback to editors.
• Proficiency in YouTube and Facebook Creator Studio, Google Analytics, and social media insights tools.
• Strong analytical skillsable to translate data into actionable growth strategies.

While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

• Hybrid / Remote / New York - Indoor working environment; office setting
• Required to work: 30 hours per week

Areya Media, Inc offers the following total compensation:

• $40/hour

Areya Media Inc is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.

Audience captures, communicates, and contextualizes stories that elevate the Areya Media brand, builds global community, and highlights the human condition.

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