Marketing Coordinator - Communications Job at Streamlight, Inc. in Norristown

The Marketing Coordinator - Communication’s role includes the content management of activities related to the Streamlight brand. This includes coordination, enhancement and dissemination of creative materials related to: Public Relations, social media, corporate communications, product launch materials, and corporate sponsorships. This is a hybrid role requiring three days per week in the office.

Essential Job Duties and Responsibilities:

• Create and coordinate product launch communications, digital pages and corporate communications, ensuring brand consistency.
• Work in conjunction with the Digital Marketing & Web Coordinator in updating Tradeshow Landing pages, Product Pages and the Community and Resource sections of website.
• Creating and writing content to tie in with social media efforts and enhance SEO. Work with outside vendors and internal IT department to serve content.
• Liaison with public relations firm. Review and write releases and other materials.
• Communicate with writers and outside vendors and influencers to build brand presence.
• Attend tradeshows as PR/social representative
• Lead the company’s Social Media efforts in coordination with our outside consultants. Includes the management of day-to-day social media activity and the development and management of the annual social media marketing plan for all social platforms.
• Work with the Marketing team to produce content that promotes the Streamlight brand and fosters engagement across our social media and e-Commerce platforms.
• Coordinate with management the monthly and quarterly updating of marketing performance metrics for social, digital and public relations with vendors.
• Assist in the management of corporate sponsorships to enhance value, public relations, and community awareness.

Knowledge, Skills, Experience and Education Requirements:

• Bachelor’s Degree + minimum of 2-3 years relevant work experience
• 2+ years’ experience with Public Relations
• Communication skills; requires strong writing and verbal communication
• Organizational skills: must be very detail-oriented, accurate and organized.
• Interpersonal skills: ability to work effectively with all organizational levels.
• The skill to multitask and manage multiple projects with outside vendors
• Content creation for social media platforms; film editing (a plus)
• Microsoft Office Suite, Salesforce, Smartsheet (or equivalent) GA4, other Media Monitoring Platforms.