Producer, Social Media Job at Teton Ridge in Fort Worth
Teton Ridge, Fort Worth, TX, US, 76164
Job Description
Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.
From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!
WHO YOU ARE:Teton Ridge is seeking a Producer, Social Media to create, manage, and distribute high-impact content across social media platforms. This role will play a crucial part in growing our digital presence, engaging audiences, and driving brand awareness through innovative storytelling, short-form video, and real-time event coverage. The ideal candidate is a creative thinker with a deep understanding of social media trends, content creation, and audience engagement, particularly in the sports and entertainment space.
WHAT YOU'LL DO:Content Creation & Strategy- Develop and execute a social media content strategy that aligns with Teton Ridge’s brand and business goals.
- Produce high-quality, engaging content including short-form videos, graphics, photography, and written copy.
- Capture and edit real-time event coverage for platforms like Instagram, TikTok, Facebook, YouTube, and X (formerly Twitter).
- Identify and capitalize on trending topics, viral moments, and social media opportunities to maximize engagement.
- Manage and maintain Teton Ridge’s social media accounts, ensuring a consistent brand voice and aesthetic.
- Develop content calendars and schedule posts to optimize engagement and reach.
- Monitor social media analytics and use insights to refine strategies and improve performance.
- Engage with followers, respond to comments, and foster a strong online community.
- Lead on-site social media production for Teton Ridge’s live events, including rodeos, competitions, and special activations.
- Capture behind-the-scenes moments, athlete interviews, and in-the-moment highlights for social distribution.
- Work closely with the broadcast, production, and PR teams to ensure seamless digital integration of live events.
- Collaborate with sponsors, influencers, and brand partners to create co-branded social content and campaigns.
- Coordinate with internal teams to align social content with larger marketing and media initiatives.
- Stay ahead of platform updates, best practices, and emerging technologies to keep Teton Ridge at the forefront of digital engagement.
- 3+ years of experience in social media content creation, sports media, or digital marketing.
- Strong video production and editing skills (Adobe Premiere Pro, CapCut, or similar).
- Proficiency in graphic design tools (Photoshop, Canva, or equivalent) and social media management platforms (Sprout Social, Hootsuite, Later, etc.).
- Deep understanding of social media trends, algorithms, and best practices across platforms.
- Experience in live sports, rodeo, or outdoor lifestyle brands is a plus.
- Ability to work nights, weekends, and travel for live event coverage as needed.
- Exceptional storytelling, writing, and creative thinking skills.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Teton Ridge we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.
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