Logo
Trantor

Senior Marketing Analyst

Trantor, Washington

Save Job

Job Description: Senior Talent Acquisition Consultant

Location: US - 3 Days a week work from Office

Experience – 5+

Key Responsibilities:

  1. Campaign Optimization:
    • Analyze owned and paid media data to support the team in formulating actionable recommendations to improve customer lifetime value and company sales.
    • Utilize customer data from email, SMS, and customer databases.
    • Leverage existing media mix modeling and partnerships to understand the relationship between our marketing inputs and outputs.
    • Evaluate data to drive insights into conversion rates and customer acquisition.
    • Participate in the advancement of targeting techniques and strategies.
    • Actively contribute to marketing discussions including test design, implementation, and analysis.
  2. Forecasting:
    • Develop forecasting models to gauge growth trajectory and predict future marketing outcomes.
    • Demonstrate expertise in modeling to help establish performance goals.
  3. Budget/Spend Allocation:
    • Leverage forecasting ability to assist the marketing team in allocating marketing budget/spends wisely.
    • Identify growth opportunities and recommend strategic budget/spend adjustments.
  4. Reporting and Visualization:
    • Utilize reporting tools and Excel to communicate performance updates on key metrics and channels.
    • Collaborate with the team to understand reporting requirements.
    • Track and report customer segment performance.
  5. Day to Day:
    • Collaborate with the team exploring, discussing, and ideating on results.
    • Provide competitive information with insight as needed.
    • Offer ad-hoc analysis to help cross-functional teams understand product trends.

Qualifications:

  • Proficiency in SQL & working with databases.
  • Proficiency in CRM tools, such as Salesforce.
  • Proficiency with Data visualization tools (ex: Tableau).
  • Proficiency in Web analytics & working with Google Analytics.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Financial Services and IT Services and IT Consulting

#J-18808-Ljbffr