Johnson and Johnson
Product Director (Senior Manager), Patient Marketing, Talvey
Johnson and Johnson, Horsham, Pennsylvania, United States, 19044
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: US010 PA Horsham - 800/850 Ridgeview Dr
Job Description: We are searching for the best talent for a Product Director, Patient Marketing, Talvey®, located in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine An internal pre-identified candidate for consideration has been identified. However, all applications will be considered. Purpose: The Product Director will be accountable for leading the nurse and patient focused strategies and execution for Talvey®.
In this role, you will focus both on the development of strategies and tactics for optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Talvey® patients. You will be responsible for: Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
Collaborate with omnichannel leads and media agencies to ensure targeted execution of patient-focused tactics
Cultivate and advance key partnership with leading national advocacy organizations and professional societies to support strategic objectives
Qualifications: Requirements: A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields
Proven proficiencies in marketing, project management, and clear communication.
Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred: Experience in oncology
People leadership experience
Previous sales experience
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: US010 PA Horsham - 800/850 Ridgeview Dr
Job Description: We are searching for the best talent for a Product Director, Patient Marketing, Talvey®, located in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine An internal pre-identified candidate for consideration has been identified. However, all applications will be considered. Purpose: The Product Director will be accountable for leading the nurse and patient focused strategies and execution for Talvey®.
In this role, you will focus both on the development of strategies and tactics for optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Talvey® patients. You will be responsible for: Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
Collaborate with omnichannel leads and media agencies to ensure targeted execution of patient-focused tactics
Cultivate and advance key partnership with leading national advocacy organizations and professional societies to support strategic objectives
Qualifications: Requirements: A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields
Proven proficiencies in marketing, project management, and clear communication.
Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred: Experience in oncology
People leadership experience
Previous sales experience
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.