Johnson and Johnson
Product Manager, DTC Marketing, Tremfya GI
Johnson and Johnson, Horsham, Pennsylvania, United States, 19044
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: US010 PA Horsham - 800/850 Ridgeview Dr
Job Description: We are searching for the best talent for a
Product Manager, DTC Marketing, TREMFYA GI
located in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About Immunology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Product Manager, Consumer Marketing will be a core member of the TREMFYA® Gastroenterology (GI) Marketing team responsible for leading & implementing Direct-to-Consumer (DTC) and Patient initiatives through launch uptake in the inflammatory bowel disease (IBD) market. This role reports to the Group Product Director, Consumer Marketing (DTC) & Customer Experience (Cx). Key Responsibilities:
Lead external creative agencies and media partners to plan, execute and optimize DTC marketing programs across media channels (e.g. website, CRM, social, video, display, search, patient, custom, POC, testimonial, OOH, etc.)
Partner with team to coordinate market research, patient insights, and evolutionary development of GI patient brand offering
Work efficiently with key internal partners and cross-functional groups (e.g., Regulatory, Medical, Legal, etc.) to ensure timely and compliant review and approval of promotional materials
Shape in-office educational materials to support patients as they start treatment
Collaborate closely with internal partners to help shape and execute communication, PR and advocacy strategies
Provide timely and relevant updates to field sales team on DTC tactics and patient education resources
Contribute to budget, annual business and strategic plans
Our Commitment: Guided by
Our Credo , we prioritize the needs and well-being of the people we serve, fostering a culture of excellence and innovation in patient care.
Qualifications
Education
:
Bachelor’s degree required; MBA or related advanced degree is preferred
Experience and Skills:
A minimum of 3 years business experience is required; immunology experience preferred
Experience in marketing, advertising, sales, sales learning & development, payer or related fields is preferred
Your ability to be creative, enthusiastic, strong analytically with excellent overall business insight is fundamental
You must be a self-starter, highly accountable and have strong project planning and organization skills
You will need to demonstrate excellent leadership and social skills with a heightened ability to collaborate and work with a team to be successful
Your experience of managing multiple demands and priorities on time, gaining alignment and driving decision-making is crucial to the success of this position
Other:
This position is based in Horsham, PA with an expectation of 3 days onsite per week (J&J Flex)
Up to 25% domestic travel, which may include overnight and weekend travel
A deep understanding of the English language will ensure we effectively communicate our value proposition
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: US010 PA Horsham - 800/850 Ridgeview Dr
Job Description: We are searching for the best talent for a
Product Manager, DTC Marketing, TREMFYA GI
located in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About Immunology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Product Manager, Consumer Marketing will be a core member of the TREMFYA® Gastroenterology (GI) Marketing team responsible for leading & implementing Direct-to-Consumer (DTC) and Patient initiatives through launch uptake in the inflammatory bowel disease (IBD) market. This role reports to the Group Product Director, Consumer Marketing (DTC) & Customer Experience (Cx). Key Responsibilities:
Lead external creative agencies and media partners to plan, execute and optimize DTC marketing programs across media channels (e.g. website, CRM, social, video, display, search, patient, custom, POC, testimonial, OOH, etc.)
Partner with team to coordinate market research, patient insights, and evolutionary development of GI patient brand offering
Work efficiently with key internal partners and cross-functional groups (e.g., Regulatory, Medical, Legal, etc.) to ensure timely and compliant review and approval of promotional materials
Shape in-office educational materials to support patients as they start treatment
Collaborate closely with internal partners to help shape and execute communication, PR and advocacy strategies
Provide timely and relevant updates to field sales team on DTC tactics and patient education resources
Contribute to budget, annual business and strategic plans
Our Commitment: Guided by
Our Credo , we prioritize the needs and well-being of the people we serve, fostering a culture of excellence and innovation in patient care.
Qualifications
Education
:
Bachelor’s degree required; MBA or related advanced degree is preferred
Experience and Skills:
A minimum of 3 years business experience is required; immunology experience preferred
Experience in marketing, advertising, sales, sales learning & development, payer or related fields is preferred
Your ability to be creative, enthusiastic, strong analytically with excellent overall business insight is fundamental
You must be a self-starter, highly accountable and have strong project planning and organization skills
You will need to demonstrate excellent leadership and social skills with a heightened ability to collaborate and work with a team to be successful
Your experience of managing multiple demands and priorities on time, gaining alignment and driving decision-making is crucial to the success of this position
Other:
This position is based in Horsham, PA with an expectation of 3 days onsite per week (J&J Flex)
Up to 25% domestic travel, which may include overnight and weekend travel
A deep understanding of the English language will ensure we effectively communicate our value proposition
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.