Assistant Manager of Social Media & Content Creator Job at Fleur du Mal in New Y

Assistant Manager of Social Media & Content Creator

Fleur du Mal is a luxury lingerie and ready-to-wear brand founded in 2012 by Jennifer Zuccarini. Our products are distributed online at fleurdumal.com, in Fleur du Mal Boutiques, and through top retailers worldwide.

We are looking for a fun, creative, and energetic individual who lives and breathes culture and trends and is passionate about creating fashion, RTW, lingerie, and trend-driven content that goes viral on TikTok and Instagram. The ideal candidate has experience in both social media content creation and the fashion, beauty, and influencer industries with a proven track record of creating viral content on TikTok, Reels, and YouTube Shorts. You will be responsible for concepting, creating, and editing both short-form and long-form videos, engaging with the audience authentically, and growing the brand’s follower base. This role works closely with the Manager of Social Media & Influencer Marketing, the Sr Director of Brand Marketing, and the Art Director.

Key Responsibilities

• Ideate, shoot, edit, and publish engaging video content for TikTok, Reels, and YouTube Shorts.
• Deliver a minimum of 15 final video assets per week to keep content fresh and relevant.
• Stay ahead of trends, features, and algorithm changes to optimize performance.
• Capture BTS content, street style, and event footage, ensuring timely turnaround for next-day publishing.

Community Engagement:

• Monitor TikTok likes, comments, and DMs, engaging daily and authentically in line with Fleur du Mal’s brand voice.
• Interact with customers, influencers, and the TikTok community, assisting with community management across all social platforms.

Collaboration & Brand Alignment:

• Work closely with the Manager of Social Media & Influencer Marketing and the Sr. Director of Brand Marketing to support influencer efforts.
• Collaborate with the creative team to integrate visual assets into content.
• Take ideas from weekly brainstorms, the Art Director, and the Founder and bring them to life.

Paid Media & Influencer Marketing Support:

• Identify TikTok trends and creators that align with lingerie vs. RTW and work with the Manager of Influencer Marketing to scale influencer efforts. Experience with ShopMy is a plus.
• Keep pulse on TikTok Influencers and Content Creators and invite them into the retail boutiques to shoot and film content in store.
• Assist the Digital Marketing Team with producing paid ad content for TikTok and YouTube, including boosting Spark ads and editing video content for performance marketing.

Organization & Process:

• Maintain proper naming conventions for video assets when uploading to Google Drive.
• Execute social and content tasks independently, requiring minimal guidance.
• Responsible for AirTable calendar management and staying ahead two to three weeks in content planning.

Who You Are:

• Highly passionate about video content creation, storytelling, TikTok, and TikTok Shop.
• Self-motivated and proactive with an ability to work in a fast-paced environment.
• A creative thinker who understands social trends and what makes content viral.
• Comfortable being on set and capturing content on the go.
• Attends events and photoshoots as needed, knowing next-day asset turnaround is required.

Full-Time

Typically In-Office 5 Days A Week

Annual Salary: $65,000 - $85,000 BOE

To express interest in this opportunity, email lilyp@fleurdumal.com detailing why you think this role would be a fit for you.

Seniority Level: Associate

Employment Type: Full-time

Job Function: Marketing

Industries: Retail Apparel and Fashion

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