Stanley Black and Decker is hiring: Web Content Specialist in New Britain

Stanley Black and Decker Web Content Specialist in New Britain, Connecticut

The Role: Web Content Specialist

Location: Remote

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER.

What You’ll Do

The Global Website Experience team at Stanley Black & Decker is seeking a Web Content Specialist to work on ongoing management, strategic planning, and optimisation initiatives for our Global Tools and Outdoor brand websites. In this role, they will partner with product, marketing, and IT teams to bring digital and creative strategies to life online.

The ideal candidate is an experienced web content administrator with proven ability in a variety of digital marketing activities and technologies. This candidate is self-motivated with strong attention to detail, an eagerness to learn new platforms, an aptitude for creating documentation and training programs, and optimising processes. They should have experience communicating and collaborating with a variety of audiences across departments, hierarchies, and geographies within our Global Tools and Outdoor organisation.

Key Responsibilities

1. Ensure that all content updates across the site(s) account for proper implementation of brand standards for website content and assets.
2. Ensure compliance with all applicable accessibility and governance standards.
3. Align content strategies with the unique needs of a brand’s target audience or user segments.
4. Deliver an optimal user experience across devices.
5. Collaborate on website migration with global teams, focusing on documentation, alignment, and content load for market rollouts.
6. Execute special projects related to website management and digital marketing strategies.
7. Contribute to group goals and refine content/project management processes and standards.
8. Use Drupal or similar CMS for managing content updates from global stakeholders.
9. Oversee review and approval of site updates and ensure timely content publishing.
10. Identify content gaps, recommend improvements, and coordinate with IT on issues.
11. Communicate content specifications and review for accuracy before upload.
12. Collaborate with cross-functional teams for campaign alignment and content strategy.
13. Edit and enhance website content calendars.

Who You Are

You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

1. Bachelor’s degree in marketing or communications preferred.
2. Experience managing content for large scale websites via a Content Management System (CMS). Working knowledge of Drupal, or other enterprise content management systems preferred.
3. Experience managing product data for B2B or B2C audiences.
4. Project managing website creation, migration, or maintenance with internal IT or external vendor resources.
5. Solid working knowledge of emerging and current web technologies, organic and paid search, Email marketing trends, Web analytics standards, and paid digital media.
6. Self-motivated, positive attitude eager to learn and evolve as business needs change in a fast-paced environment.
7. Ability to prioritise workload and self-direct projects. Hold partners accountable and keep multi-faceted projects on task and target.
8. Proficiency in Microsoft Office Suite.

What You’ll Receive

An attractive salary & benefits package, discounts on Stanley Black & Decker tools and other partner programs, and excellent opportunities for continuous professional development.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to grow, learn, belong, and give back.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.

Who We Are

We’re the World’s largest tool company, committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. You’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university.

Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done.

Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.