Robert Half
Robert Half is hiring: Digital Marketing & SEO Specialist in Cincinnati
Robert Half, Cincinnati, OH, US, 45202
Job Description
Job Description
We are offering an exciting opportunity for a Digital Marketing & SEO Specialist based in Cincinnati, Ohio. This role operates within the e-commerce industry and will involve working closely with content creators, developers, and the marketing team. The position demands a high degree of organization and attention to detail, with the primary focus on enhancing our digital marketing campaigns and SEO strategies across various websites.
Responsibilities:
• Develop and implement SEO strategies, including on-page and off-page optimization, to improve website traffic and search rankings.
• Collaborate with web developers to implement technical SEO improvements such as site speed optimization, mobile adjustments, and structured data.
• Work in tandem with the content team to create SEO-friendly content, including meta tags, headers, and keyword integration.
• Conduct comprehensive keyword research for our e-commerce websites to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools like Google Analytics, SEMrush, Ahrefs, and Moz.
• Manage and evaluate the effectiveness of digital marketing campaigns.
• Optimize product and category pages, and create and refine landing pages for targeted campaigns.
• Conduct competitive analysis to identify opportunities for improving search rankings.
• Stay updated with SEO best practices, algorithm changes, and industry trends to ensure our website remains optimized and competitive.
• Regularly perform website audits to identify SEO performance gaps and areas for improvement.• Minimum of 3 years experience in a digital marketing role.
• Proficient in AB Testing methodologies to optimize digital marketing campaigns.
• Capable of creating compelling and effective advertisements for varied platforms.
• Experience with on-site and on-page Search Engine Optimization (SEO) strategies.
• Proficient in using Google Analytics to track and analyze website traffic.
• Strong copywriting skills for creating engaging and SEO-friendly content.
• Experience in Media Buying for digital ad spaces.
• Familiarity with Moz SEO tools and strategies.
Responsibilities:
• Develop and implement SEO strategies, including on-page and off-page optimization, to improve website traffic and search rankings.
• Collaborate with web developers to implement technical SEO improvements such as site speed optimization, mobile adjustments, and structured data.
• Work in tandem with the content team to create SEO-friendly content, including meta tags, headers, and keyword integration.
• Conduct comprehensive keyword research for our e-commerce websites to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools like Google Analytics, SEMrush, Ahrefs, and Moz.
• Manage and evaluate the effectiveness of digital marketing campaigns.
• Optimize product and category pages, and create and refine landing pages for targeted campaigns.
• Conduct competitive analysis to identify opportunities for improving search rankings.
• Stay updated with SEO best practices, algorithm changes, and industry trends to ensure our website remains optimized and competitive.
• Regularly perform website audits to identify SEO performance gaps and areas for improvement.• Minimum of 3 years experience in a digital marketing role.
• Proficient in AB Testing methodologies to optimize digital marketing campaigns.
• Capable of creating compelling and effective advertisements for varied platforms.
• Experience with on-site and on-page Search Engine Optimization (SEO) strategies.
• Proficient in using Google Analytics to track and analyze website traffic.
• Strong copywriting skills for creating engaging and SEO-friendly content.
• Experience in Media Buying for digital ad spaces.
• Familiarity with Moz SEO tools and strategies.