Tbwa Chiat/Day Inc
Senior Product Marketing Manager
Tbwa Chiat/Day Inc, Pensacola, Florida, United States, 32526
At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
Apply below after reading through all the details and supporting information regarding this job opportunity. SUMMARY: The Senior Product Marketing Manager will drive market share growth for assigned products through comprehensive marketing plans, supporting sales initiatives within U.S. and global markets. RESPONSIBILITIES: Develop and propose a comprehensive marketing plan for assigned products to include product forecast, pricing, sales programs, selling collateral, and promotional activities. Execute plan upon approval by Marketing leadership. Develop annual media, collateral, and promotional budget based on sales volume and market research data analysis. Manage product-specific advertising and promotion dollars to minimize spend with maximum results. Monitor and provide periodic update on year-to-date spend. Work cross-functionally with other departments to support product availability, timelines, regulatory compliance, new product design, literature, and product sales. Work with any third-party partners and other resources to plan, implement, and measure marketing campaigns to achieve targeted sales goals. Develop key opinion leader (KOL) relationships within the industry for advanced recommendation of product portfolio through tradeshow, university, and other educational efforts. Partner with Sales and Regulatory to create training materials for pet owners, marketing campaigns, product literature, sales calls, DVMs, and clinics. Update and maintain materials, including marketing platforms. Partner with Corporate and Channel team to support distribution partners to include training programs, co-op advertising, sponsorships, etc. All other tasks as requested or assigned. QUALIFICATIONS AND REQUIREMENTS: Bachelor’s degree in business administration, marketing, sales, or related field. Advanced degree preferred. 8+ years of marketing experience in the pharmaceutical industry and 4+ years of product management experience required. Animal health industry experience preferred. Expertise with B2B and B2C marketing required. Demonstrated experience with strategic digital marketing and emerging media. Market analysis, communication, and a clear understanding of FDA/CVM processes and regulations for product development and marketing required. Proficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required. Travel up to 25%. PBI-Gordon Companies and its subsidiaries are proud to offer a
comprehensive benefits package
to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. Medical Insurance:
We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options. Vision Insurance:
Our voluntary vision insurance plan is designed to help protect you and your dependents' eye health. Coverage is available for eye exams, frames, lenses, and contact lenses. Employee owners are responsible for 100% of the cost of this plan. Life Insurance with Accidental Death & Dismemberment (AD&D):
We offer a company-paid $50,000 life insurance policy with AD&D. You also have the opportunity to purchase additional life and AD&D insurance for yourself, your spouse and/or your dependent children. The cost for this coverage is based on the amount you elect and your age. Short- and Long-term Disability:
Our company-paid short-term and long-term disability plans provide income replacement in the event you are not able to work due to illness or injury. Short-term disability will provide 70% income replacement up to $1,350 per week and long-term disability will provide 60% income replacement up to $5,000 per month. Employee Assistance Program (EAP):
EAP Services are company paid to benefit all employee-owners and their families. EAP provides up to six free counseling sessions to help you and your family members manage life stressors, solve personal or relationship concerns, and achieve your goals. Flexible Spending Account (FSA):
Flexible Spending Plans offer employee-owners the option to set aside pre-tax monies into a medical reimbursement or dependent care account to help pay for out-of-pocket medical, dental or vision expenses or day care costs. The maximum contributions are determined by the IRS and adjusted annually. Pet Insurance:
We love our pets! Pet insurance options for your furry friends are offered through the ASPCA. Employee-owners can enroll and pay premiums directly to ASPCA. Paid Holidays & Paid Time Off (PTO):
Everyone needs time off to rest and recharge! Paid time off includes Regular PTO, Personal PTO, and specified paid company holidays. Employee Stock Ownership Plan (ESOP):
We act like we own the company because we do! An ESOP provides employees with an ownership stake in the company. It’s an additional form of compensation directly tied to PBI-Gordon Companies financial success. All regular employees are eligible to participate in the ESOP the first of the month following 30 days of service. 401(k) Retirement Savings Plan:
Saving for retirement is one of the most important financial decisions you can make. We offer a 401(k)-retirement savings plan to assist employees with this important financial goal. Fitness Reimbursement:
We believe regular exercise helps improve overall health and job performance. PBI-Gordon will reimburse up to a maximum of $300 annually for gym/fitness memberships. Tuition Reimbursement:
After one full year of employment, employee-owners are eligible for tuition reimbursement for bachelor’s level coursework related to their current job or any future job offered at PBI-Gordon Companies. Company paid parental leave is offered to employee-owners following the birth of a child or the placement of a child with an employee in connection with adoption, foster care, or surrogacy. This policy will run concurrently with Family and Medical Leave Act (FMLA) leave, as applicable.
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Apply below after reading through all the details and supporting information regarding this job opportunity. SUMMARY: The Senior Product Marketing Manager will drive market share growth for assigned products through comprehensive marketing plans, supporting sales initiatives within U.S. and global markets. RESPONSIBILITIES: Develop and propose a comprehensive marketing plan for assigned products to include product forecast, pricing, sales programs, selling collateral, and promotional activities. Execute plan upon approval by Marketing leadership. Develop annual media, collateral, and promotional budget based on sales volume and market research data analysis. Manage product-specific advertising and promotion dollars to minimize spend with maximum results. Monitor and provide periodic update on year-to-date spend. Work cross-functionally with other departments to support product availability, timelines, regulatory compliance, new product design, literature, and product sales. Work with any third-party partners and other resources to plan, implement, and measure marketing campaigns to achieve targeted sales goals. Develop key opinion leader (KOL) relationships within the industry for advanced recommendation of product portfolio through tradeshow, university, and other educational efforts. Partner with Sales and Regulatory to create training materials for pet owners, marketing campaigns, product literature, sales calls, DVMs, and clinics. Update and maintain materials, including marketing platforms. Partner with Corporate and Channel team to support distribution partners to include training programs, co-op advertising, sponsorships, etc. All other tasks as requested or assigned. QUALIFICATIONS AND REQUIREMENTS: Bachelor’s degree in business administration, marketing, sales, or related field. Advanced degree preferred. 8+ years of marketing experience in the pharmaceutical industry and 4+ years of product management experience required. Animal health industry experience preferred. Expertise with B2B and B2C marketing required. Demonstrated experience with strategic digital marketing and emerging media. Market analysis, communication, and a clear understanding of FDA/CVM processes and regulations for product development and marketing required. Proficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required. Travel up to 25%. PBI-Gordon Companies and its subsidiaries are proud to offer a
comprehensive benefits package
to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. Medical Insurance:
We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options. Vision Insurance:
Our voluntary vision insurance plan is designed to help protect you and your dependents' eye health. Coverage is available for eye exams, frames, lenses, and contact lenses. Employee owners are responsible for 100% of the cost of this plan. Life Insurance with Accidental Death & Dismemberment (AD&D):
We offer a company-paid $50,000 life insurance policy with AD&D. You also have the opportunity to purchase additional life and AD&D insurance for yourself, your spouse and/or your dependent children. The cost for this coverage is based on the amount you elect and your age. Short- and Long-term Disability:
Our company-paid short-term and long-term disability plans provide income replacement in the event you are not able to work due to illness or injury. Short-term disability will provide 70% income replacement up to $1,350 per week and long-term disability will provide 60% income replacement up to $5,000 per month. Employee Assistance Program (EAP):
EAP Services are company paid to benefit all employee-owners and their families. EAP provides up to six free counseling sessions to help you and your family members manage life stressors, solve personal or relationship concerns, and achieve your goals. Flexible Spending Account (FSA):
Flexible Spending Plans offer employee-owners the option to set aside pre-tax monies into a medical reimbursement or dependent care account to help pay for out-of-pocket medical, dental or vision expenses or day care costs. The maximum contributions are determined by the IRS and adjusted annually. Pet Insurance:
We love our pets! Pet insurance options for your furry friends are offered through the ASPCA. Employee-owners can enroll and pay premiums directly to ASPCA. Paid Holidays & Paid Time Off (PTO):
Everyone needs time off to rest and recharge! Paid time off includes Regular PTO, Personal PTO, and specified paid company holidays. Employee Stock Ownership Plan (ESOP):
We act like we own the company because we do! An ESOP provides employees with an ownership stake in the company. It’s an additional form of compensation directly tied to PBI-Gordon Companies financial success. All regular employees are eligible to participate in the ESOP the first of the month following 30 days of service. 401(k) Retirement Savings Plan:
Saving for retirement is one of the most important financial decisions you can make. We offer a 401(k)-retirement savings plan to assist employees with this important financial goal. Fitness Reimbursement:
We believe regular exercise helps improve overall health and job performance. PBI-Gordon will reimburse up to a maximum of $300 annually for gym/fitness memberships. Tuition Reimbursement:
After one full year of employment, employee-owners are eligible for tuition reimbursement for bachelor’s level coursework related to their current job or any future job offered at PBI-Gordon Companies. Company paid parental leave is offered to employee-owners following the birth of a child or the placement of a child with an employee in connection with adoption, foster care, or surrogacy. This policy will run concurrently with Family and Medical Leave Act (FMLA) leave, as applicable.
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