META
Product Marketing Manager - Prescription Retail and Go-To-Market
META, Menlo Park, California, United States, 94025
Product Marketing Manager - Prescription Retail and Go-To-Market
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and direct-to-consumer sales, to join our growing product marketing team and support a global audience. Responsibilities
Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption. Create go-to-market strategy to drive product adoption and engagement. Work with Channel Strategy and Sales teams to innovate and optimize the direct-to-consumer journey for prescription smart glasses wearers. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (e.g. marketing, sales, communications, and partnerships) to achieve launch goals. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources to strengthen outcomes for product-market-fit. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption. Serve as the subject matter expert on prescription wearer and channel needs and mindsets. Manage prescription product claims, content and pricing in business-to-consumer contexts and for wearers with and without insurance. Minimum Qualifications
7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields. Experience in brick and mortar optical retail. Experience with prescription and health data regulations and compliance. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies. Experience leading implementation of complex product or service offerings. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework. Experience working with technical partners to translate between technical and consumer languages. Experience collaborating with external vendors and partners. Preferred Qualifications
Licensed Optician. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment. Experience working with consumer electronics channels and retailers. MS or MBA degree. For those who live in or expect to work from California if hired for this position, please click here for additional information. Salary:
$158,000/year to $223,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and direct-to-consumer sales, to join our growing product marketing team and support a global audience. Responsibilities
Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption. Create go-to-market strategy to drive product adoption and engagement. Work with Channel Strategy and Sales teams to innovate and optimize the direct-to-consumer journey for prescription smart glasses wearers. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (e.g. marketing, sales, communications, and partnerships) to achieve launch goals. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources to strengthen outcomes for product-market-fit. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption. Serve as the subject matter expert on prescription wearer and channel needs and mindsets. Manage prescription product claims, content and pricing in business-to-consumer contexts and for wearers with and without insurance. Minimum Qualifications
7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields. Experience in brick and mortar optical retail. Experience with prescription and health data regulations and compliance. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies. Experience leading implementation of complex product or service offerings. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework. Experience working with technical partners to translate between technical and consumer languages. Experience collaborating with external vendors and partners. Preferred Qualifications
Licensed Optician. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment. Experience working with consumer electronics channels and retailers. MS or MBA degree. For those who live in or expect to work from California if hired for this position, please click here for additional information. Salary:
$158,000/year to $223,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
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