CBOE
Job Description:
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Introduction: At Cboe Global Markets we’re dedicated to building trusted markets with the help of our innovative team. We’re seeking a dynamic
Sr. Marketing Automation Specialist
to join our Marketing team—someone who is passionate about leveraging technology to enhance our marketing automation efforts, optimize lead scoring, and drive business growth. Your Role: As a
Sr. Marketing Automation Specialist
, you will play a pivotal role in executing and optimizing marketing automation strategies. This role requires a mix of technical expertise, process administration, and data-driven decision-making. You will be responsible for email marketing creation and deployment, implementing and maintaining lead scoring models, and ensuring that marketing automation processes align with our business objectives. Key Responsibilities: Marketing Automation & Email Execution:
Design and implement email marketing campaigns using
Marketing Cloud Account Engagement (Pardot) , ensuring compatibility and responsiveness across all devices. Lead Scoring & Data Management:
Implement and maintain
lead scoring models
within our system, ensuring ongoing optimization as new products launch and content evolves. Work closely with
Digital Growth Managers
and
Product Marketers
to align scoring models with content strategy and business priorities. Knowledge of reporting and dashboard creation in
Sigma, Tableau or similar analytics tools
to track lead engagement and provide actionable insights. API Integrations & Platform Connectivity:
Develop and manage
API-based integrations
between marketing automation tools and other platforms to streamline workflows and enhance campaign performance. Knowledge of or some experience with API integrations and related tools like
Zapier
or
Postman
that support integrations between marketing and data platforms efficiently. Troubleshoot and optimize integrations across
MCAE . Analytics & Performance Tracking:
Utilize analytics tools to
track campaign performance, measure lead conversion rates , and refine marketing strategies based on data-driven insights. Collaborate with IT and analytics teams to ensure seamless data flow and reporting consistency across systems. Generate insightful reports and dashboards to support strategic marketing decisions. Process & Project Administration:
Bring strong process and project administration capabilities. Utilize Jira Service Desk for request intake and tracking, and Confluence for documentation creation to ensure transparency and accessibility across teams. Collaborate with software development teams and cross-functional stakeholders, leveraging Jira for project alignment and working effectively across global time zones. Qualifications: Bachelor’s degree in
marketing, Communications, Business Management, Computer Science, Information Technology , or
minimum 5 years of experience
in a related field. 4 + years of experience
in marketing automation and email marketing, with a proven ability to design and optimize campaigns. Expertise in
Salesforce Marketing Cloud or Marketing Cloud Account Engagement (Pardot) . Strong experience in
lead scoring model implementation and maintenance . Hands-on experience with
Sigma, Tableau, or similar analytics tools
for data visualization and reporting. Knowledge of
API-based integrations , with a track record of successfully integrating marketing platforms and tools to streamline workflows. Strong problem-solving skills, with the ability to troubleshoot technical issues related to integrations and campaign execution. Excellent collaboration and communication skills, with the ability to work effectively with
Digital Growth Managers, Product Marketers, and IT teams . Why Join Cboe? At Cboe, you’ll work in a dynamic environment where each team member is empowered to make an impact. We prioritize professional growth and diversity, encouraging our people to pursue ideas, challenge the status quo, and build their futures alongside Cboe’s global mission. We are committed to providing the resources, mentorship, and opportunities you need to advance your career in financial design. If you’re excited about contributing to the next generation of financial platforms, let’s shape the future together. Benefits and Perks We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer: Fair and competitive salary and incentive compensation packages with an upside for overachievement Generous paid time off, including vacation, personal days, sick days and annual community service days Flexible, hybrid work environment, where you choose where and how you work Health, dental and vision benefits, including access to telemedicine and mental health services 2:1 401(k) match, up to 8% match immediately upon hire Discounted Employee Stock Purchase Plan Tax Savings Accounts for health, dependent and transportation Employee referral bonus program Volunteer opportunities to help you give back to your communities Some of our employees’ favorite benefits and perks include: Complimentary lunch, snacks and coffee in any Cboe office Paid Tuition assistance and education opportunities Generous charitable giving company match Paid parental leave and fertility benefits On-site gyms and discounts to other fitness centers More About Cboe Global Markets We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed. We celebrate the diversity in our communities, inside and out, and welcome new perspectives with equity, inclusion and belonging. We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes. Learn more about life at Cboe on our website and LinkedIn. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. #LI-CP1 Our pay ranges are determined by a number of factors, including, but not limited to, role, experience, level, and location. The national new hire base pay range for this job in the United States is $76,500-$94,500. This range represents the minimum and maximum base pay the company expects to offer for new hires working in the position full time. If you live in one of the following areas or if you work in a Cboe office in the following areas, the range may be higher according to the geographic differentials listed below: US Geographic Differentials: 110%: Austin TX, Chicago IL, Denver CO, San Diego CA 115%: Los Angeles CA, Seattle WA 120%: Boston MA, Washington DC 125%: New York City NY 130%: San Francisco CA Within the range, individual pay is determined by a number of factors, including, but not limited to, work location, job-related skills, experience, and relevant education or training. In addition to base pay, our total rewards program includes an annual variable pay program and benefits including healthcare (medical, dental and vision), 401(k) with a generous company match, life and disability insurance, paid time off, market-leading tuition assistance, and much more! Your recruiter will provide more details about the total compensation package, including variable pay and benefits, during the hiring process. For further information on our total rewards program, visit
TOTAL REWARDS @CBOE. Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.
#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Introduction: At Cboe Global Markets we’re dedicated to building trusted markets with the help of our innovative team. We’re seeking a dynamic
Sr. Marketing Automation Specialist
to join our Marketing team—someone who is passionate about leveraging technology to enhance our marketing automation efforts, optimize lead scoring, and drive business growth. Your Role: As a
Sr. Marketing Automation Specialist
, you will play a pivotal role in executing and optimizing marketing automation strategies. This role requires a mix of technical expertise, process administration, and data-driven decision-making. You will be responsible for email marketing creation and deployment, implementing and maintaining lead scoring models, and ensuring that marketing automation processes align with our business objectives. Key Responsibilities: Marketing Automation & Email Execution:
Design and implement email marketing campaigns using
Marketing Cloud Account Engagement (Pardot) , ensuring compatibility and responsiveness across all devices. Lead Scoring & Data Management:
Implement and maintain
lead scoring models
within our system, ensuring ongoing optimization as new products launch and content evolves. Work closely with
Digital Growth Managers
and
Product Marketers
to align scoring models with content strategy and business priorities. Knowledge of reporting and dashboard creation in
Sigma, Tableau or similar analytics tools
to track lead engagement and provide actionable insights. API Integrations & Platform Connectivity:
Develop and manage
API-based integrations
between marketing automation tools and other platforms to streamline workflows and enhance campaign performance. Knowledge of or some experience with API integrations and related tools like
Zapier
or
Postman
that support integrations between marketing and data platforms efficiently. Troubleshoot and optimize integrations across
MCAE . Analytics & Performance Tracking:
Utilize analytics tools to
track campaign performance, measure lead conversion rates , and refine marketing strategies based on data-driven insights. Collaborate with IT and analytics teams to ensure seamless data flow and reporting consistency across systems. Generate insightful reports and dashboards to support strategic marketing decisions. Process & Project Administration:
Bring strong process and project administration capabilities. Utilize Jira Service Desk for request intake and tracking, and Confluence for documentation creation to ensure transparency and accessibility across teams. Collaborate with software development teams and cross-functional stakeholders, leveraging Jira for project alignment and working effectively across global time zones. Qualifications: Bachelor’s degree in
marketing, Communications, Business Management, Computer Science, Information Technology , or
minimum 5 years of experience
in a related field. 4 + years of experience
in marketing automation and email marketing, with a proven ability to design and optimize campaigns. Expertise in
Salesforce Marketing Cloud or Marketing Cloud Account Engagement (Pardot) . Strong experience in
lead scoring model implementation and maintenance . Hands-on experience with
Sigma, Tableau, or similar analytics tools
for data visualization and reporting. Knowledge of
API-based integrations , with a track record of successfully integrating marketing platforms and tools to streamline workflows. Strong problem-solving skills, with the ability to troubleshoot technical issues related to integrations and campaign execution. Excellent collaboration and communication skills, with the ability to work effectively with
Digital Growth Managers, Product Marketers, and IT teams . Why Join Cboe? At Cboe, you’ll work in a dynamic environment where each team member is empowered to make an impact. We prioritize professional growth and diversity, encouraging our people to pursue ideas, challenge the status quo, and build their futures alongside Cboe’s global mission. We are committed to providing the resources, mentorship, and opportunities you need to advance your career in financial design. If you’re excited about contributing to the next generation of financial platforms, let’s shape the future together. Benefits and Perks We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer: Fair and competitive salary and incentive compensation packages with an upside for overachievement Generous paid time off, including vacation, personal days, sick days and annual community service days Flexible, hybrid work environment, where you choose where and how you work Health, dental and vision benefits, including access to telemedicine and mental health services 2:1 401(k) match, up to 8% match immediately upon hire Discounted Employee Stock Purchase Plan Tax Savings Accounts for health, dependent and transportation Employee referral bonus program Volunteer opportunities to help you give back to your communities Some of our employees’ favorite benefits and perks include: Complimentary lunch, snacks and coffee in any Cboe office Paid Tuition assistance and education opportunities Generous charitable giving company match Paid parental leave and fertility benefits On-site gyms and discounts to other fitness centers More About Cboe Global Markets We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed. We celebrate the diversity in our communities, inside and out, and welcome new perspectives with equity, inclusion and belonging. We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes. Learn more about life at Cboe on our website and LinkedIn. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. #LI-CP1 Our pay ranges are determined by a number of factors, including, but not limited to, role, experience, level, and location. The national new hire base pay range for this job in the United States is $76,500-$94,500. This range represents the minimum and maximum base pay the company expects to offer for new hires working in the position full time. If you live in one of the following areas or if you work in a Cboe office in the following areas, the range may be higher according to the geographic differentials listed below: US Geographic Differentials: 110%: Austin TX, Chicago IL, Denver CO, San Diego CA 115%: Los Angeles CA, Seattle WA 120%: Boston MA, Washington DC 125%: New York City NY 130%: San Francisco CA Within the range, individual pay is determined by a number of factors, including, but not limited to, work location, job-related skills, experience, and relevant education or training. In addition to base pay, our total rewards program includes an annual variable pay program and benefits including healthcare (medical, dental and vision), 401(k) with a generous company match, life and disability insurance, paid time off, market-leading tuition assistance, and much more! Your recruiter will provide more details about the total compensation package, including variable pay and benefits, during the hiring process. For further information on our total rewards program, visit
TOTAL REWARDS @CBOE. Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.
#J-18808-Ljbffr