Salesforce Marketing Cloud Solution Architect

Salesforce Marketing Cloud Solution Architect

Company Overview: Join a leading healthcare organization that's dedicated to transforming patient care through innovative marketing solutions. We're looking for a Salesforce Marketing Cloud (SFMC) Solution Architect to help shape and optimize our marketing operations using advanced Salesforce technology. In this key role, you will have the opportunity to drive impactful, data-driven marketing initiatives in collaboration with cross-functional teams. Position Overview: We are seeking an experienced

Salesforce Marketing Cloud (SFMC) Solution Architect

to join our Marketing Operations team. The ideal candidate will have extensive expertise in SFMC and a proven ability to optimize the use of the platform to deliver personalized, data-driven marketing solutions. You will play a pivotal role in collaborating with cross-functional stakeholders, ensuring that our marketing technologies align with business objectives and customer needs. Key Responsibilities: Collaborate with cross-functional teams, including marketing, data, and IT, to gather and translate business requirements into technical specifications for SFMC solutions. Configure and manage journeys and campaigns using

Journey Builder

and

Automation Studio

to automate and enhance marketing processes. Optimize email templates, dynamic content, and personalization through

AMPscript

and

Content Builder

to deliver engaging and personalized communications. Troubleshoot and resolve technical issues related to campaigns, workflows, and platform functionality. Utilize

SQL

knowledge to develop advanced segmentation strategies for targeted messaging. Provide clear technical documentation, guidelines, and training materials for team members and stakeholders. Assist with the integration of Salesforce Marketing Cloud with other marketing technologies and CRM platforms. Partner with CRM owners to ensure data integrity, including email preferences and contact data, while identifying opportunities for data enrichment. Utilize

Data Cloud

to create and activate audience segments to pass into SFMC for marketing automation and campaign targeting. Experience & Skills Required: Expert knowledge of AMPscript

for email personalization, dynamic content, and advanced automation. Strong technical understanding of Salesforce Marketing Cloud’s capabilities and best practices, including

Email Studio ,

Automation Studio ,

Journey Builder , and

Audience Builder . Proven experience working with

Salesforce Marketing Cloud

in a hands-on capacity, configuring and deploying solutions for marketing teams. Experience with Salesforce Health Cloud

and

Salesforce Data Cloud

is preferred. Salesforce Certifications, such as Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant, are a plus. Strong problem-solving and troubleshooting skills to resolve issues quickly and effectively. Excellent communication and collaboration skills to work with business and technical stakeholders across the organization. Why Join Us? Work for a leading healthcare organization focused on innovation and improving patient care. Be a part of a dynamic team working on exciting projects using cutting-edge marketing technologies. Competitive salary and benefits package. Seniority level

Mid-Senior level Employment type

Contract Job function

Information Technology Industries

Hospitals and Health Care

#J-18808-Ljbffr