24 Seven
This role is instrumental in managing team deliverables and timelines, overseeing lead generation, designing and executing high-performing campaigns, collaborating with the sales department to enhance closing rates, and crafting messages with the product team to drive client value. The Growth Marketing Team Lead will serve as a pivotal point of contact for all team members who report to this individual.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Key Responsibilities: Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives. Oversee demand generation activities to drive qualified leads and support sales pipeline growth. Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process. Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement. Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. Lead and mentor the marketing team, fostering a collaborative and high-performance culture. Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives. Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement. Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. Define brand guidelines and standards to maintain a cohesive brand image and voice throughout the organization's materials and campaigns. Other duties as assigned to help improve the overall culture and grow the business. Qualifications: Bachelor's degree in Marketing, Business, or related field. 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives. Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech. Strong leadership skills with experience managing a team. Experience in creating compelling marketing content across various formats. Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more. Proficiency in utilizing marketing analytics tools to track and measure performance. Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. A results-oriented mindset and a focus on driving impact. A proactive, self-motivated mindset and the ability to thrive in a fast-paced environment.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Key Responsibilities: Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives. Oversee demand generation activities to drive qualified leads and support sales pipeline growth. Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process. Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement. Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. Lead and mentor the marketing team, fostering a collaborative and high-performance culture. Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives. Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement. Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. Define brand guidelines and standards to maintain a cohesive brand image and voice throughout the organization's materials and campaigns. Other duties as assigned to help improve the overall culture and grow the business. Qualifications: Bachelor's degree in Marketing, Business, or related field. 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives. Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech. Strong leadership skills with experience managing a team. Experience in creating compelling marketing content across various formats. Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more. Proficiency in utilizing marketing analytics tools to track and measure performance. Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. A results-oriented mindset and a focus on driving impact. A proactive, self-motivated mindset and the ability to thrive in a fast-paced environment.
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