24 Seven Talent
Job Title: Growth Marketing Lead
Employment Type: Full-Time
Description:
This role is instrumental in managing team deliverables and timelines, overseeing lead generation, designing and executing high-performing campaigns, collaborating with the sales department to enhance closing rates, and crafting messages with the product team to drive client value. The Growth Marketing Team Lead will serve as a pivotal point of contact for all team members who report to this individual.
Key Responsibilities:
• Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives. • Oversee demand generation activities to drive qualified leads and support sales pipeline growth. • Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process. • Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement. • Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. • Lead and mentor the marketing team, fostering a collaborative and high-performance culture. • Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives. • Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement. • Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. • Define brand guidelines and standards to maintain a cohesive brand image and voice throughout the organization's materials and campaigns. • Other duties as assigned to help improve the overall culture and grow the business.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field. • 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives. • Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech. • Strong leadership skills with experience managing a team. • Experience in creating compelling marketing content across various formats. • Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more. • Proficiency in utilizing marketing analytics tools to track and measure performance. • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. • A results-oriented mindset and a focus on driving impact. • A proactive, self-motivated mindset and the ability to thrive in a fast-paced environment.
Employment Type: Full-Time
Description:
This role is instrumental in managing team deliverables and timelines, overseeing lead generation, designing and executing high-performing campaigns, collaborating with the sales department to enhance closing rates, and crafting messages with the product team to drive client value. The Growth Marketing Team Lead will serve as a pivotal point of contact for all team members who report to this individual.
Key Responsibilities:
• Manage the marketing team's deliverables and timelines to ensure timely and quality execution of campaigns and other product growth initiatives. • Oversee demand generation activities to drive qualified leads and support sales pipeline growth. • Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales process. • Design and manage high-performing marketing campaigns across various channels to effectively reach target audiences and drive engagement. • Utilize data and metrics to track and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. • Lead and mentor the marketing team, fostering a collaborative and high-performance culture. • Serve as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives. • Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement. • Stay informed about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. • Define brand guidelines and standards to maintain a cohesive brand image and voice throughout the organization's materials and campaigns. • Other duties as assigned to help improve the overall culture and grow the business.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field. • 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives. • Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech. • Strong leadership skills with experience managing a team. • Experience in creating compelling marketing content across various formats. • Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more. • Proficiency in utilizing marketing analytics tools to track and measure performance. • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. • A results-oriented mindset and a focus on driving impact. • A proactive, self-motivated mindset and the ability to thrive in a fast-paced environment.