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Unique Solutions

Digital Marketing Coordinator

Unique Solutions, Rochester, New York, United States, 14600

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Do you have a passion for digital marketing and an eye for strategy? Are you ready to help drive online growth and engagement for a fast-paced and innovative company? We’re looking for a Digital Marketing Coordinator to join our team and help manage and execute our digital marketing initiatives across multiple platforms. Role Overview:

As a Digital Marketing Coordinator, you will be responsible for supporting and executing our digital marketing strategies across various online channels. From social media to email marketing, SEO, and paid advertising, you'll work closely with our team to ensure our campaigns align with company goals and objectives. Responsibilities: Assist in the creation and execution of digital marketing campaigns across platforms including social media, email, paid search, and display ads Coordinate content creation for blogs, social media, and email newsletters Monitor and manage social media accounts, responding to engagement and ensuring consistent branding Analyze and report on campaign performance, using tools like Google Analytics and social media insights Conduct keyword research and help optimize website content for SEO Help with the creation of landing pages and other online content for conversion optimization Collaborate with designers, writers, and other team members to produce high-quality marketing materials Stay up-to-date on the latest digital marketing trends, tools, and best practices Requirements: 2+ years of experience in digital marketing or a related field Strong understanding of digital marketing channels (social media, SEO, PPC, email marketing, etc.) Familiarity with digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, Google Ads, and SEO tools Excellent written and verbal communication skills Strong attention to detail and ability to prioritize tasks effectively Creative mindset with an eye for compelling content Ability to work collaboratively and adapt to a fast-paced environment A degree in Marketing, Communications, or a related field is preferred Why Join Us? Competitive salary and benefits package A creative, collaborative, and dynamic work environment Opportunities for career growth and development Hands-on experience with a variety of digital marketing campaigns