Encore Solutions Inc
We're looking for a dynamic
Digital Marketing Specialist
to help us drive our online presence, enhance customer engagement, and elevate our digital marketing efforts. If you are passionate about digital strategies, data-driven results, and staying on top of the latest trends, we want to hear from you! Key Responsibilities: Develop, execute, and manage digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and paid advertising. Analyze campaign performance and generate reports to optimize strategies and ensure ROI. Collaborate with the creative team to produce compelling content and ad creatives for digital platforms. Manage the company’s website, ensuring content is optimized and updated regularly for SEO. Stay up to date on digital marketing trends, tools, and technologies to continually improve our marketing efforts. Use data and analytics tools (e.g., Google Analytics, SEMrush, Facebook Ads Manager) to track, measure, and improve performance. Oversee paid media campaigns, including Google Ads, Facebook Ads, LinkedIn, and others, ensuring they align with marketing goals. Build and maintain relationships with external partners, influencers, and vendors. Work with cross-functional teams to align digital marketing efforts with business objectives. Create and manage email marketing campaigns, including segmentation, automation, and testing. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. X+ years of experience in digital marketing or a similar role. Strong knowledge of SEO, SEM, Google Ads, social media advertising, and content marketing. Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot). Proficiency with analytics tools (e.g., Google Analytics, SEMrush, Hootsuite). Strong writing, editing, and content creation skills. Ability to think creatively and analytically to solve challenges. Strong project management and organizational skills. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. Why Join Us? Work in a collaborative and innovative environment with a team that values creativity. Competitive salary and benefits package. Opportunities for growth and professional development. Access to the latest digital marketing tools and resources.
Digital Marketing Specialist
to help us drive our online presence, enhance customer engagement, and elevate our digital marketing efforts. If you are passionate about digital strategies, data-driven results, and staying on top of the latest trends, we want to hear from you! Key Responsibilities: Develop, execute, and manage digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and paid advertising. Analyze campaign performance and generate reports to optimize strategies and ensure ROI. Collaborate with the creative team to produce compelling content and ad creatives for digital platforms. Manage the company’s website, ensuring content is optimized and updated regularly for SEO. Stay up to date on digital marketing trends, tools, and technologies to continually improve our marketing efforts. Use data and analytics tools (e.g., Google Analytics, SEMrush, Facebook Ads Manager) to track, measure, and improve performance. Oversee paid media campaigns, including Google Ads, Facebook Ads, LinkedIn, and others, ensuring they align with marketing goals. Build and maintain relationships with external partners, influencers, and vendors. Work with cross-functional teams to align digital marketing efforts with business objectives. Create and manage email marketing campaigns, including segmentation, automation, and testing. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. X+ years of experience in digital marketing or a similar role. Strong knowledge of SEO, SEM, Google Ads, social media advertising, and content marketing. Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot). Proficiency with analytics tools (e.g., Google Analytics, SEMrush, Hootsuite). Strong writing, editing, and content creation skills. Ability to think creatively and analytically to solve challenges. Strong project management and organizational skills. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. Why Join Us? Work in a collaborative and innovative environment with a team that values creativity. Competitive salary and benefits package. Opportunities for growth and professional development. Access to the latest digital marketing tools and resources.