Florida Blue
Job Summary
The Customer Relationship Marketing (CRM) Project Manager will manage all member communication governance (Medicare and Commercial) including program submissions, performance and prioritization documentation, Go-to-market reporting, and campaign planning coordination which includes data attributes for personalized campaigns.
Essential Functions
The essential functions listed represent the major duties of this role, additional duties may be assigned.
CRM Governance including business, omnichannel and campaign planning.
Support all CRM business planning processes including business leadership alignment sessions, program measurement, stakeholder forms, communications, socialization, and support.
Lead omnichannel planning activities across enterprise teams for each member program, resulting in channel mix recommendations focused on optimizing member engagement.
Deliver the annual CRM programming calendar; manage on-going adjustments
Manage all project coordination with the campaign planning teams regarding member program prioritization which includes member outreach frequency, channel mix, and modality to ensure coordination and reduce redundancies.
Manage campaign orchestration strategy including business requirements documentation for digital transformation and IT teams to guide journey mapping, data attributes, content templates and reporting criteria.
Partner with the Segment and Commercial Marketing teams to manage the annual communication plan, identifying the most impactful programs and coordinating all program performance measurement with the Measurement Manager.
Facilitate CRM planning discussions with Care teams to identify and solve business problems, working across different disciplines such as Marketing, Data, Creative and IT to drive the required elements for program success.
Qualifications Required Work Experience 5+ years related work experience. Experience Details: Integrated business strategy, planning and tactical experience Required Management Experience No supervisory/management experience required Required Education Related Bachelor's degree or additional related equivalent work experience: Bachelor's degree: Marketing, communications, business, or related field
Additional Required Qualifications 5+ years in any mix of marketing fields or equivalent experience, marketing automation, digital campaign management, and analytics to develop and track marketing programs. * Working knowledge of database marketing, campaign management systems or related tools. * Strong attention to detail, process documentation, quality assurance/control and process improvement. * Strong written and oral communication skills. * Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook, TEAMS). Additional Preferred Qualifications Prior experience with Campaign Relationship Management systems such as Salesforce Marketing Cloud, Adobe Campaign Classic, Adobe Journey Orchestration, Adobe Experience Platform and Workfront. * Experience working in health insurance. * Experience working in CRM roles * Experience with managing end-to-end multi-channel customer relationship programs. * Ability to establish credibility with partners and peers as a trusted leader to gain alignment. General Physical Demands Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
What We Offer: As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
Medical, dental, vision, life and global travel health insurance; Income protection benefits: life insurance, Short- and long-term disability programs; Leave programs to support personal circumstances; Retirement Savings Plan includes employer match; Paid time off, volunteer time off, 10 holidays and 2 Well-being days; Additional voluntary benefits available; and A comprehensive wellness program
Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases. Typical Annualized Hiring Range: $75,700 - $94,600
Annualized Salary Range: $75,700 - $123,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
Qualifications Required Work Experience 5+ years related work experience. Experience Details: Integrated business strategy, planning and tactical experience Required Management Experience No supervisory/management experience required Required Education Related Bachelor's degree or additional related equivalent work experience: Bachelor's degree: Marketing, communications, business, or related field
Additional Required Qualifications 5+ years in any mix of marketing fields or equivalent experience, marketing automation, digital campaign management, and analytics to develop and track marketing programs. * Working knowledge of database marketing, campaign management systems or related tools. * Strong attention to detail, process documentation, quality assurance/control and process improvement. * Strong written and oral communication skills. * Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook, TEAMS). Additional Preferred Qualifications Prior experience with Campaign Relationship Management systems such as Salesforce Marketing Cloud, Adobe Campaign Classic, Adobe Journey Orchestration, Adobe Experience Platform and Workfront. * Experience working in health insurance. * Experience working in CRM roles * Experience with managing end-to-end multi-channel customer relationship programs. * Ability to establish credibility with partners and peers as a trusted leader to gain alignment. General Physical Demands Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
What We Offer: As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
Medical, dental, vision, life and global travel health insurance; Income protection benefits: life insurance, Short- and long-term disability programs; Leave programs to support personal circumstances; Retirement Savings Plan includes employer match; Paid time off, volunteer time off, 10 holidays and 2 Well-being days; Additional voluntary benefits available; and A comprehensive wellness program
Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases. Typical Annualized Hiring Range: $75,700 - $94,600
Annualized Salary Range: $75,700 - $123,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.