INCPG
Trade Marketing Manager
Are you a
strategic, results-driven Trade Marketing expert
ready to take trade spend optimization to the next level?
Our client is looking for a
highly analytical and proactive Trade Marketing Manager
to develop and execute data-driven trade strategies that maximize
ROI, sales growth, and profitability
across our national retail channels.
In this role, you will
own the strategic deployment
of our annual trade budget across branded segments and retail markets, ensuring alignment with
corporate goals and market opportunities . You’ll partner closely with
field sales managers and cross-functional teams
to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.
What You’ll Do:
Develop and implement strategic trade marketing plans
based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
Establish and refine processes
to support field sales and retail teams, ensuring the right trade strategies are in place for
both short- and long-term success .
Optimize pricing strategies
to maximize
revenue, profitability, and market share , leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
Drive brand priorities
through continuous evaluation and enhancement of
pricing, promotions, distribution, and merchandising tactics .
Analyze post-promotional performance
to ensure trade programs
deliver target ROI
and generate incremental sales growth.
Provide strategic pricing and promotional guidelines
to field sales, track compliance, and address any competitive market challenges.
Enforce trade promotion policies , including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
Evaluate and manage incremental trade spend proposals , ensuring smart investment decisions that drive business growth.
Forecast trade spend liability
for key financial milestones (budget planning, latest estimates) and provide critical updates for
variable marketing P&L inputs .
Influence annual volume planning and trade budget allocation , ensuring a data-backed approach from a
category, customer, channel, and competitive
perspective.
Collaborate cross-functionally
with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
Monitor commodity pricing trends
and assess gross margin reports to identify profitability risks and inform trade investment decisions.
Manage national price list changes
for existing and new product launches.
Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting .
Communicate trade-driven volume forecast changes , ensuring alignment across internal stakeholders.
What You Bring to the Table:
Bachelor’s degree
in business administration, finance, or a related field.
5+ years of experience
in CPG, retail, or trade marketing, with expertise in
trade spend management, revenue growth, category management, or sales strategy .
Deep understanding of sales, pricing, and promotional strategies , with a track record of driving results.
Strong financial acumen
with the ability to
analyze complex data, interpret trends, and make insight-driven decisions .
Advanced Excel proficiency
and experience with
Trade Promotion Management (TPM) tools .
Familiarity with
Circana (IRI) and/or Nielsen panel data
for competitive insights and trend analysis.
Exceptional communication, presentation, and project management skills , with the ability to influence and collaborate across teams.
Proactive, detail-oriented, and highly organized , with the ability to manage multiple priorities in a fast-paced environment.
Leadership mindset —ability to create a vision, challenge the status quo, and inspire change within the sales organization.
What They Offer:
Competitive compensation
401(k) matching
Comprehensive health benefits
(medical, dental, vision, life insurance)
Generous paid time off
Exciting career growth opportunities
in a dynamic, fast-paced industry
Some travel required.
If you’re passionate about
trade strategy, data-driven decision-making, and driving sales growth , we want to hear from you!
Apply today and make an impact.
Are you a
strategic, results-driven Trade Marketing expert
ready to take trade spend optimization to the next level?
Our client is looking for a
highly analytical and proactive Trade Marketing Manager
to develop and execute data-driven trade strategies that maximize
ROI, sales growth, and profitability
across our national retail channels.
In this role, you will
own the strategic deployment
of our annual trade budget across branded segments and retail markets, ensuring alignment with
corporate goals and market opportunities . You’ll partner closely with
field sales managers and cross-functional teams
to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.
What You’ll Do:
Develop and implement strategic trade marketing plans
based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
Establish and refine processes
to support field sales and retail teams, ensuring the right trade strategies are in place for
both short- and long-term success .
Optimize pricing strategies
to maximize
revenue, profitability, and market share , leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
Drive brand priorities
through continuous evaluation and enhancement of
pricing, promotions, distribution, and merchandising tactics .
Analyze post-promotional performance
to ensure trade programs
deliver target ROI
and generate incremental sales growth.
Provide strategic pricing and promotional guidelines
to field sales, track compliance, and address any competitive market challenges.
Enforce trade promotion policies , including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
Evaluate and manage incremental trade spend proposals , ensuring smart investment decisions that drive business growth.
Forecast trade spend liability
for key financial milestones (budget planning, latest estimates) and provide critical updates for
variable marketing P&L inputs .
Influence annual volume planning and trade budget allocation , ensuring a data-backed approach from a
category, customer, channel, and competitive
perspective.
Collaborate cross-functionally
with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
Monitor commodity pricing trends
and assess gross margin reports to identify profitability risks and inform trade investment decisions.
Manage national price list changes
for existing and new product launches.
Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting .
Communicate trade-driven volume forecast changes , ensuring alignment across internal stakeholders.
What You Bring to the Table:
Bachelor’s degree
in business administration, finance, or a related field.
5+ years of experience
in CPG, retail, or trade marketing, with expertise in
trade spend management, revenue growth, category management, or sales strategy .
Deep understanding of sales, pricing, and promotional strategies , with a track record of driving results.
Strong financial acumen
with the ability to
analyze complex data, interpret trends, and make insight-driven decisions .
Advanced Excel proficiency
and experience with
Trade Promotion Management (TPM) tools .
Familiarity with
Circana (IRI) and/or Nielsen panel data
for competitive insights and trend analysis.
Exceptional communication, presentation, and project management skills , with the ability to influence and collaborate across teams.
Proactive, detail-oriented, and highly organized , with the ability to manage multiple priorities in a fast-paced environment.
Leadership mindset —ability to create a vision, challenge the status quo, and inspire change within the sales organization.
What They Offer:
Competitive compensation
401(k) matching
Comprehensive health benefits
(medical, dental, vision, life insurance)
Generous paid time off
Exciting career growth opportunities
in a dynamic, fast-paced industry
Some travel required.
If you’re passionate about
trade strategy, data-driven decision-making, and driving sales growth , we want to hear from you!
Apply today and make an impact.