Logo
RIOS GLOBAL

Digital Marketing Specialist

RIOS GLOBAL, Atlanta, Georgia, United States, 30383

Save Job

We are seeking a talented and results-driven

Digital Marketing Specialist

to join our innovative team and help us amplify our online presence. If you’re passionate about digital marketing strategies, data-driven campaigns, and staying ahead of industry trends, we want you to be a part of our growing company! Key Responsibilities: Develop, implement, and manage digital marketing campaigns across various platforms, including search engines, social media, email marketing, and display advertising. Optimize and monitor paid search (PPC) campaigns on platforms such as Google Ads, Bing Ads, and social media ad networks (Facebook, Instagram, LinkedIn). Analyze and report on digital marketing campaign performance, providing insights and recommendations to improve ROI and performance. Manage and grow email marketing campaigns, including content creation, audience segmentation, and A/B testing. Conduct SEO audits, optimize on-page and off-page SEO, and improve the website’s ranking across search engines. Create and curate content for social media, blogs, and other online platforms to engage our target audience. Collaborate with creative and content teams to produce digital assets such as graphics, videos, and written content. Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure campaigns remain innovative and effective. Manage digital marketing budgets and ensure the efficient allocation of resources for maximum impact. Track, measure, and optimize key performance metrics (KPI) such as traffic, engagement, conversions, and lead generation. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. Proven experience in developing and managing paid search (PPC) and SEO campaigns. Strong knowledge of digital marketing platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing tools. Strong communication skills and the ability to collaborate with cross-functional teams. Excellent analytical and problem-solving skills, with a data-driven approach to decision-making. A creative mindset with the ability to think outside the box and generate innovative ideas. Ability to manage multiple campaigns simultaneously and meet deadlines. Why Join Us? Competitive salary and benefits package. A collaborative and dynamic work environment that fosters creativity and innovation. Opportunities for career growth, professional development, and continuous learning. Employee wellness programs and additional perks. A chance to contribute to exciting, high-impact digital marketing campaigns.