Position: Media Buyer
Location: Los Angeles, CA
Compensation: $85-100k
Benefits: 100% coverage for medical, vision, dental / 6% 401k match / unlimited PTO
About Pique
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.
Job Description
We are looking for an innovative and strategic Media Buyer with experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices media buying and streamlining of processes to scale marketing efficiency on META and other platforms.
Responsibilities
- Hands-on management of paid acquisition campaigns across META and other platforms to drive profitable growth
- Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
- Help manage performance creative team to produce creative for maximal conversion efficiency
- Help develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
- Generate and communicate data-driven insights and actionable next steps to guide creative production
- Continuously research, stay at the forefront of (learning from growth marketing networks and podcasts), and implement new media buying and performance creative tactics
- Help manage landing page optimization, work collaboratively with cross functional teams to set up tests and implement learnings
- Help manage attribution tools to improve measurement rigor and optimize performance
Requirements
- 3+ years hands-on experience managing and scaling META budget for a DTC eCommerce brand
- Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
- Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
- Experience with A/B testing and sophisticated measurement techniques and attribution models
- Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Proficient writing skills with passion for great ad copy and ad creative
- Strong communication skills and confidence, collaborating with performance creative marketers and cross-functional experts
- Enthusiasm for helping shape an intensely motivated, talented, caring and truth-seeking team culture and organizational processes