Channel Marketing Manager

Job Title: Channel Marketing Manager

Job Description: We are seeking a results-driven Channel Marketing Manager to develop and execute marketing strategies that drive sales and brand awareness with our vendor partners. The ideal candidate will have a strong background in B2B marketing, partner enablement, and campaign execution.

Key Responsibilities:

• Develop and implement channel marketing strategies to support vendor sales and growth.
• Collaborate with sales, product, and marketing team to create co-branded campaigns, sales enablement materials, and demand-generation initiatives.
• Manage relationships with vendor partners, ensuring alignment with company goals and brand messaging.
• Design and execute vendor marketing programs, including events, webinars, email campaigns, and digital advertising.
• Monitor and analyze channel marketing performance, using data-driven insights to optimize strategies.
• Oversee the creation of marketing assets tailored for vendors, such as case studies, product collateral, and social media content.
• Ensure consistent brand positioning across all partner communications.
• Work with internal and external stakeholders to optimize channel vendor engagement and effectiveness.
• Stay up to date with industry trends, competitor strategies, and emerging marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in a marketing role, or related roles.
• An understanding of B2B marketing, partner ecosystems, and sales enablement.
• Excellent communication, project management, and relationship-building skills.
• Ability to work cross-functionally and drive results in a fast-paced environment.
• Data-driven mindset with the ability to measure and report on campaign effectiveness.
• The ability to work independently and stay on task
• Knowledge of partner incentive programs and CO-OP funds management for the purpose of Marketing development.

Preferred Qualifications:

• Experience with marketing automation, CRM platforms, and digital marketing tools preferred.
• HVAC/R Industry knowledge or experience is a big benefit.

If you are a creative and strategic marketer passionate about driving partner success, we encourage you to apply!