Troutman Pepper
Digital Analytics and SEO Specialist
Troutman Pepper, Chicago, Illinois, United States, 60290
We are always seeking talented, motivated, growth-minded, and creative individuals. Our firm is committed to providing employee support and advancement, while embracing inclusion and innovation as keys to a stronger future.
We invite you to explore the position below and to submit your application to join our team!
The Digital Analytics and SEO Specialist leads analytics and reporting related to the firm's digital presence, including the firm website, e-marketing communications, multimedia assets, mobile applications, and more. This role also leads SEO reporting and related initiatives to enhance the firm's online presence.
KEY RESPONSIBILITIES:
Analytics
Create regular reports on website, blog, and microsite performance and key metrics for stakeholders, including clear and actionable recommendations. Create similar reports for other digital assets, including e-marketing communications. Identify areas for improvement based on user data.
Monitor website traffic patterns using Google Analytics and other analytics tools.
Analyze user behavior metrics such as bounce rate, time on page, and conversion rates.
Assist web team with updates related to launch and maintenance, as needed.
Strategy Development
Conduct keyword research to identify relevant search terms and report out accordingly.
Develop and implement on-page SEO strategies, including optimizing title tags, meta descriptions, and header tags.
Create high-quality, search engine-optimized content.
Build a robust backlink profile through effective link-building tactics.
Present SEO performance data and insights to stakeholders. Communicate SEO recommendations and strategy updates to relevant teams. Work closely with related teams to interpret data regarding engagement across various platforms in order to provide wholistic recommendations for enhanced engagement.
Technical SEO
Perform website audits to identify and resolve technical SEO issues (e.g., broken links, slow loading times, mobile responsiveness). Monitor and resolve website indexing issues.
Research and suggest improvements to enhance crawlability.
Competitive Analysis
Analyze competitor websites, blogs, microsites, and related content to identify SEO, user experience, and visibility raising opportunities.
Track competitor rankings and content strategies in order to proactively provide suggested improvements.
KNOWLEDGE, SKILLS AND CAPABILITIES:
Proficiency in Google Analytics (GA4) and Google Search Console; knowledge of Siteimprove and Bing Webmaster Tools is a plus.
Strong understanding of SEO principles, tools, and best practices.
Proficiency in keyword research and analysis.
Basic knowledge of HTML and website development.
Strong data analysis and interpretation skills.
Excellent communication, reporting, and presentation skills.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree, preferably with a focus on Marketing.
Minimum of three (3) years' experience with analytics at a law firm or professional services firm.
Demonstrated experience and success with WordPress and Vuture.
Demonstrated experience and success with content optimization.
#LI-Hybrid
The Firm will comply with any applicable city or state workplace mandates in effect in regards to Covid-19.
This position description is intended to describe the general content of and requirements for the performance of the job. The statements contained in the position description are not necessarily all-inclusive and additional duties and responsibilities may be assigned as determined by business needs.
This position description does not constitute a written or implied contract of employment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
By applying for this position, you agree and understand that Troutman Pepper Locke will process your Personal Information pursuant to the terms of our Worker and Applicant Global Privacy Notice. If you have questions about our data handling practices, or you are a resident of California, the United Kingdom, or the European Union and wish to exercise your privacy rights, please contact us at privacy@troutman.com.
Equal Employment Opportunity Troutman Pepper Locke adheres to a policy of equal opportunity and will make all employment decisions, which include hiring, promotion, transfer, demotion, evaluation, compensation and separation, without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, pregnancy, citizenship, disability, genetic information, marital or armed forces status and any other classification as protected by law.
Compensation is dependent on several factors, such as position, location, education, training, and/or experience.
Hiring Salary Range:
$80,000.00 - $100,000.00
We invite you to explore the position below and to submit your application to join our team!
The Digital Analytics and SEO Specialist leads analytics and reporting related to the firm's digital presence, including the firm website, e-marketing communications, multimedia assets, mobile applications, and more. This role also leads SEO reporting and related initiatives to enhance the firm's online presence.
KEY RESPONSIBILITIES:
Analytics
Create regular reports on website, blog, and microsite performance and key metrics for stakeholders, including clear and actionable recommendations. Create similar reports for other digital assets, including e-marketing communications. Identify areas for improvement based on user data.
Monitor website traffic patterns using Google Analytics and other analytics tools.
Analyze user behavior metrics such as bounce rate, time on page, and conversion rates.
Assist web team with updates related to launch and maintenance, as needed.
Strategy Development
Conduct keyword research to identify relevant search terms and report out accordingly.
Develop and implement on-page SEO strategies, including optimizing title tags, meta descriptions, and header tags.
Create high-quality, search engine-optimized content.
Build a robust backlink profile through effective link-building tactics.
Present SEO performance data and insights to stakeholders. Communicate SEO recommendations and strategy updates to relevant teams. Work closely with related teams to interpret data regarding engagement across various platforms in order to provide wholistic recommendations for enhanced engagement.
Technical SEO
Perform website audits to identify and resolve technical SEO issues (e.g., broken links, slow loading times, mobile responsiveness). Monitor and resolve website indexing issues.
Research and suggest improvements to enhance crawlability.
Competitive Analysis
Analyze competitor websites, blogs, microsites, and related content to identify SEO, user experience, and visibility raising opportunities.
Track competitor rankings and content strategies in order to proactively provide suggested improvements.
KNOWLEDGE, SKILLS AND CAPABILITIES:
Proficiency in Google Analytics (GA4) and Google Search Console; knowledge of Siteimprove and Bing Webmaster Tools is a plus.
Strong understanding of SEO principles, tools, and best practices.
Proficiency in keyword research and analysis.
Basic knowledge of HTML and website development.
Strong data analysis and interpretation skills.
Excellent communication, reporting, and presentation skills.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree, preferably with a focus on Marketing.
Minimum of three (3) years' experience with analytics at a law firm or professional services firm.
Demonstrated experience and success with WordPress and Vuture.
Demonstrated experience and success with content optimization.
#LI-Hybrid
The Firm will comply with any applicable city or state workplace mandates in effect in regards to Covid-19.
This position description is intended to describe the general content of and requirements for the performance of the job. The statements contained in the position description are not necessarily all-inclusive and additional duties and responsibilities may be assigned as determined by business needs.
This position description does not constitute a written or implied contract of employment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
By applying for this position, you agree and understand that Troutman Pepper Locke will process your Personal Information pursuant to the terms of our Worker and Applicant Global Privacy Notice. If you have questions about our data handling practices, or you are a resident of California, the United Kingdom, or the European Union and wish to exercise your privacy rights, please contact us at privacy@troutman.com.
Equal Employment Opportunity Troutman Pepper Locke adheres to a policy of equal opportunity and will make all employment decisions, which include hiring, promotion, transfer, demotion, evaluation, compensation and separation, without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, pregnancy, citizenship, disability, genetic information, marital or armed forces status and any other classification as protected by law.
Compensation is dependent on several factors, such as position, location, education, training, and/or experience.
Hiring Salary Range:
$80,000.00 - $100,000.00