Affiliate Marketing Manager
About the Role:
The Affiliate Marketing Manager will be a key player in expanding our clients' reach and driving revenue through strategic affiliate partnerships. This role requires a deep understanding of affiliate marketing principles, strong analytical skills, excellent communication abilities, and a passion for achieving measurable results.
This Affiliate Manager will be able to develop creative solutions, working alongside other digital teams such as Paid Search, Organic Search, Paid Social, Programmatic, and Data Analytics. This is an exciting opportunity to help grow and advance the Affiliate business at ICON, with significant potential for personal and professional growth.
Responsibilities:
- Strategy Development & Planning: Develop and execute comprehensive affiliate marketing strategies aligned with client objectives and target audiences. This includes identifying potential affiliate partners, negotiating commission structures, and setting performance goals.
- Affiliate Recruitment & Onboarding: Actively recruit and onboard new high-quality affiliates across various channels (e.g., loyalty/rewards, coupon, buy now pay later, content creators, influencers, comparison sites, email marketers). Develop and maintain strong relationships with existing and new affiliates.
- Campaign Management & Optimization: Manage and optimize affiliate campaigns to maximize ROI. This includes monitoring performance metrics, analyzing data, and making data-driven decisions to improve conversion rates and drive sales.
- Performance Tracking & Reporting: Track key performance indicators (KPIs) such as conversion rates, click-through rates, average order value, and revenue generated. Prepare regular reports on campaign performance and provide actionable insights to clients.
- Content & Creative Collaboration: Work closely with affiliates to develop engaging and effective marketing materials, including banners, text links, promotional offers, and content integrations. Ensure brand consistency and adherence to guidelines.
- Compliance & Fraud Prevention: Monitor affiliate activity to ensure compliance with regulations and identify and mitigate potential fraud.
- Relationship Management: Build and maintain strong relationships with affiliate partners, fostering open communication and collaboration. Negotiate contracts and commission structures.
- Market Research & Competitive Analysis: Stay up-to-date on industry trends, competitor activities, and emerging affiliate marketing technologies. Identify new opportunities for growth and innovation.
- Budget Management: Manage affiliate program budgets effectively and ensure efficient allocation of resources.
- Collaboration: Collaborate closely with other internal teams, including account managers, CMD and digital marketing groups (i.e. social media) to ensure seamless execution of affiliate marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field preferred.
- 3-5 years of full-time experience managing Affiliate Marketing campaigns with proven experience in affiliate marketing management.
- Strong understanding of affiliate marketing platforms and tracking tools (e.g., Rakuten, Impact, CJ Affiliate, ShareASale, etc.).
- Excellent analytical and data-driven decision-making skills.
- Proficiency in Office 365 systems, specifically Excel and PowerPoint. Relatable skills in Google Marketing Suite acceptable (Sheets, Slides, etc.).
- Strong communication, interpersonal, and negotiation skills.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Results-oriented and passionate about achieving goals.
- Knowledge of SEO, SEM and digital marketing best practices is a plus.
Why ICON International?
Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace for 13 years running
Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match and Employee Stock Purchase Plan
Employee Perks: We offer a variety of automotive, free covered parking, gift card and travel discounts, as well as free sporting event tickets and much more!
Elevate Your Career with ICON International: If you’re eager to contribute to a high-energy growth environment where your work is valued and your professional development is taken seriously, we’re excited to meet you.
Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.