CrowdVentures LLC seeking a skilled Marketing Specialist who will drive the marketing efforts for our two event technology organizations.
CrowdSync Technology is a leader in the brand activation space providing memorable experiences and data collection opportunities through it's controllable LED wearables.
CrowdPass is a leader in the event management space, providing valuable data and insights to event organizers, through our NFC/RFID integrations.
The individual should be an expert in Google Ads, Google Analytics, Figma, and be able to manage a team of outsourced specialists. The primary focus of this role is driving inbound leads. You will be responsible for managing an monitoring the ad spend and campaigns for each organization. You will report the KPI's and trends to senior leadership.
In addition to paid, the ideal candidate will have experience in web development and implementing and SEO strategy.
We are a team highly energized team growing at a rapid pace. The office is based in SOHO and we expect the individual to be in each day to onboard, monitor and train the growing sales, marketing, and operations force.
Responsibilities
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns ( Paid, Email Automation, SEO, Sales Enablement)
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, web, paid etc.)
- Assist in analyzing marketing data (KPI's) (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Requirements and skills
- Proven experience as marketing specialist or lead generation specialist. Focus on building lead funnels
- Expert in Google Ads, Google Analytics, and Google Trends
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools ( Google Analytics)
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Hubspot, Figma, Endorsal) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools (e.g. Webflow, WordPress, Shopify) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications or equivalent
- Ability to travel to live events to capture content and work outside normal working hours. The event industry often requires this role to be engaged at some level on weekends or evenings.
Base: $70,000- $80,000
Bonus: $5,000 - $20,000/Year based on KPI's (conversions, new lead generation, sales)
OTE: $100,000+