CrowdVentures
Marketing Director - Event Technology
CrowdVentures - New York, New York, us, 10261
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Overview
This range is provided by CrowdVentures. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application. Base pay range $70,000.00/yr - $80,000.00/yr Additional compensation types Annual Bonus CrowdVentures LLC is seeking a skilled Marketing Specialist who will drive the marketing efforts for our two event technology organizations. CrowdSync Technology is a leader in the brand activation space providing memorable experiences and data collection opportunities through its controllable LED wearables. CrowdPass is a leader in the event management space, providing valuable data and insights to event organizers through our NFC/RFID integrations. The individual should be an expert in Google Ads, Google Analytics, Figma, and be able to manage a team of outsourced specialists. The primary focus of this role is driving inbound leads. You will be responsible for managing and monitoring the ad spend and campaigns for each organization. You will report the KPIs and trends to senior leadership. In addition to paid advertising, the ideal candidate will have experience in web development and implementing an SEO strategy. We are a highly energized team growing at a rapid pace. The office is based in SOHO, and we expect the individual to be in each day to onboard, monitor, and train the growing sales, marketing, and operations force. Responsibilities Conduct market research to find answers about consumer requirements, habits, and trends. Brainstorm and develop ideas for creative marketing campaigns (Paid, Email Automation, SEO, Sales Enablement). Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.). Liaise with external vendors to execute promotional events and campaigns. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (social media, web, paid, etc.). Assist in analyzing marketing data (KPIs) (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned. Requirements and skills Proven experience as a marketing specialist or lead generation specialist with a focus on building lead funnels. Expert in Google Ads, Google Analytics, and Google Trends. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods. Demonstrable experience in marketing data analytics and tools (Google Analytics). Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Hubspot, Figma, Endorsal) and applications (Web analytics, Google AdWords, etc.). Knowledge of HTML, CSS, and web development tools (e.g., Webflow, WordPress, Shopify) desired. Well-organized and detail-oriented. Exceptional communication and writing skills. Commercial awareness partnered with a creative mind. BSc/BA in marketing, communications, or equivalent. Ability to travel to live events to capture content and work outside normal working hours. The event industry often requires this role to be engaged at some level on weekends or evenings. Base: $70,000 - $80,000 Bonus: $5,000 - $20,000/Year based on KPIs (conversions, new lead generation, sales) OTE: $100,000+ Seniority level Mid-Senior level Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Venture Capital and Private Equity Principals
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Read all the information about this opportunity carefully, then use the application button below to send your CV and application. Base pay range $70,000.00/yr - $80,000.00/yr Additional compensation types Annual Bonus CrowdVentures LLC is seeking a skilled Marketing Specialist who will drive the marketing efforts for our two event technology organizations. CrowdSync Technology is a leader in the brand activation space providing memorable experiences and data collection opportunities through its controllable LED wearables. CrowdPass is a leader in the event management space, providing valuable data and insights to event organizers through our NFC/RFID integrations. The individual should be an expert in Google Ads, Google Analytics, Figma, and be able to manage a team of outsourced specialists. The primary focus of this role is driving inbound leads. You will be responsible for managing and monitoring the ad spend and campaigns for each organization. You will report the KPIs and trends to senior leadership. In addition to paid advertising, the ideal candidate will have experience in web development and implementing an SEO strategy. We are a highly energized team growing at a rapid pace. The office is based in SOHO, and we expect the individual to be in each day to onboard, monitor, and train the growing sales, marketing, and operations force. Responsibilities Conduct market research to find answers about consumer requirements, habits, and trends. Brainstorm and develop ideas for creative marketing campaigns (Paid, Email Automation, SEO, Sales Enablement). Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.). Liaise with external vendors to execute promotional events and campaigns. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (social media, web, paid, etc.). Assist in analyzing marketing data (KPIs) (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned. Requirements and skills Proven experience as a marketing specialist or lead generation specialist with a focus on building lead funnels. Expert in Google Ads, Google Analytics, and Google Trends. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods. Demonstrable experience in marketing data analytics and tools (Google Analytics). Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Hubspot, Figma, Endorsal) and applications (Web analytics, Google AdWords, etc.). Knowledge of HTML, CSS, and web development tools (e.g., Webflow, WordPress, Shopify) desired. Well-organized and detail-oriented. Exceptional communication and writing skills. Commercial awareness partnered with a creative mind. BSc/BA in marketing, communications, or equivalent. Ability to travel to live events to capture content and work outside normal working hours. The event industry often requires this role to be engaged at some level on weekends or evenings. Base: $70,000 - $80,000 Bonus: $5,000 - $20,000/Year based on KPIs (conversions, new lead generation, sales) OTE: $100,000+ Seniority level Mid-Senior level Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Venture Capital and Private Equity Principals
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