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Tbwa Chiat/Day Inc

VP of Marketing

Tbwa Chiat/Day Inc, New York, New York, us, 10261

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Unlocking the Ageless Revolution for Patients and Practices: With 1.5 million users, over $1 billion in revenue, and ranking among the Top 200 apps globally, RepeatMD is leading the charge. Fresh off our Series A, we're expanding into new verticals. Today, as a B2B SaaS company in the Aesthetics and Wellness Industry, we proudly serve 3,000+ clients across all 50 states—and we're just getting started on going global. We are looking for those who are passionate to join our mission! About Us

At RepeatMD, we’re unlocking the Ageless Revolution for patients and practices. With 1.5 million users, over $1 billion in revenue generated for our clients, and $100 million in-app sales, we are redefining how aesthetic and wellness practices grow. Ranked among the Top 200 apps globally, we are on a mission to dominate the B2B2C space—connecting practices to patients at scale through our SaaS platform. Fresh off our $50M Series A, we’re expanding into new verticals, accelerating customer acquisition, and doubling down on performance-driven marketing. We need an elite VP of Marketing with deep expertise in demand generation to build a scalable, data-driven marketing engine that acquires, nurtures, and converts both B2B (practices) and B2C (patients). If you thrive in high-growth SaaS environments, have built demand gen functions from scratch, and understand how to drive measurable revenue impact—we want you on our team. About the Role

As

VP of Marketing , you will lead

all aspects of marketing , with an emphasis on

demand generation, revenue growth, and customer acquisition . You will own

pipeline creation , ensuring

B2B (practices)

and

B2C (patients)

are

acquiring, converting, and transacting

through RepeatMD’s platform. This role requires an operator, someone who is data-obsessed and proven in scaling marketing engines. You will build and oversee a performance-driven marketing team, integrating product marketing, growth, lifecycle marketing, and brand into one cohesive strategy. Key Responsibilities

Demand Generation & Revenue Growth

Own

full-funnel marketing strategy

for both

B2B2C acquisition

and

retention , ensuring high

practice adoption

and

patient activation . Build and scale

multi-channel acquisition campaigns

(paid, organic, referral, and lifecycle). Develop

B2B demand gen programs

(SEO, PPC, email, outbound, partnerships) to fuel

practice adoption

and expansion. Drive

B2C demand gen initiatives

(social, influencer, affiliate, referral) to activate

patients within the platform . Optimize

CAC, LTV, and conversion rates

across both

practice

and

patient acquisition

funnels. Build, lead, and mentor a

high-performance marketing team , with expertise in

growth, product marketing, brand, and content . Align marketing strategy with

sales, product, and customer success , ensuring unified execution. Establish a

data-first culture , ensuring KPIs are clearly defined, tracked, and optimized. Brand & Product Marketing

Define and refine

RepeatMD’s category positioning

within

MedCommerce

to drive market leadership. Oversee

product marketing , ensuring seamless

feature launches , sales enablement, and messaging clarity. Build and scale a

content strategy

that fuels demand, educates practices, and nurtures patients. Own and optimize the

marketing tech stack

(HubSpot, Salesforce, Google Analytics, attribution platforms). Implement

marketing automation, lead scoring, and nurture workflows

to drive conversion efficiency. Leverage

data analytics and attribution modeling

to inform decision-making and spend allocation. Events & Partnerships

Oversee

RepeatMD’s event strategy , including

in-person sponsorships, regional dinners, and virtual events

to drive high-intent lead generation. Develop strategic partnerships with

influencers, industry leaders, and affiliates

to amplify brand reach. Who You Are

Must-Have Experience

B2B2C Growth Marketing Expertise

– You’ve scaled marketing at a high-growth SaaS company that targets

businesses (B2B)

while also driving

consumer (B2C) demand .

Do you have the skills to fill this role Read the complete details below, and make your application today. Demand Gen Leadership

– You have

10+ years of experience

in

demand gen, performance marketing, and revenue marketing . SaaS & Marketplace GTM Experience

– You understand

multi-sided marketplaces

and have built acquisition strategies for

both sides of the funnel . Data-Driven & Analytical

– You live in dashboards, measure

CAC, LTV, ROAS, pipeline velocity , and use insights to

optimize and scale . Proven Revenue Impact

– You’ve owned and

scaled revenue-driving marketing

programs with direct impact on

pipeline and growth . Team Leadership

– You’ve built, scaled, and managed

high-performing marketing teams

across

growth, content, brand, and product marketing . Fast-Paced Execution

– You operate with

urgency, bias for action, and a test-and-learn mindset

to accelerate results. Bonus Experience

Background in SAAS, Aesthetics, Telehealth, or FinTech . Experience launching

category-defining brands and positioning strategies . Deep expertise in

marketing automation, CRM workflows, and personalization strategies . What We Offer

Competitive Compensation

– Base salary + performance-based bonus. Stock Options

– Meaningful equity in a

high-growth, category-defining company . Comprehensive Benefits

– Medical, dental, vision, and 401k through Justworks. Unlimited PTO

– We believe in

high performance, not micromanagement . Parental Leave



12 weeks maternity, 4 weeks paternity . NYC Hybrid Office

– Work alongside a team of

winners and executors

driving massive impact. Why This Role?

Build a Category-Defining Brand

– Be at the forefront of

MedCommerce , a

$200B+ industry . Lead a Rocketship

– We’re scaling fast, with

huge funding, traction, and growth opportunities . Direct Impact

– Own and drive marketing programs that

directly fuel RepeatMD’s revenue and dominance . Ownership & Autonomy

– Work directly with

RepeatMD’s CEO , setting the strategy and executing with

full ownership . RepeatMD is an Equal Opportunity Employer. We highly value diversity of thought and experience at our company and encourage people of all backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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