User Experience Designer ( 7+ years of experience required) Job at WorldLink US

User Experience Designer (7+ years of experience required)

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

We are looking for a UI/UX Designer with expertise in cutting-edge design systems, AI-driven UX, interaction design, and front-end collaboration. You will play a key role in creating user-centric, scalable, and accessible digital experiences across web and mobile platforms.

This role requires strong skills in design thinking, user research, motion UI, accessibility compliance, and design system automation.

Role and Responsibilities:

User Research & Strategy

• Conduct user research, heuristic evaluations, and usability testing to validate design decisions.
• Develop detailed user personas, journey maps, and experience flow diagrams based on data-driven insights.
• Lead design thinking workshops and collaborate with cross-functional teams to refine product direction.
• Analyze user behavior through heat maps, A/B testing, and UX analytics tools (Google Analytics, Hotjar, Crazy Egg).
• Conduct stakeholder interviews and customer research to identify user pain points.
• Translate complex user data into actionable design strategies using AI-driven research tools like UXtweak, Lookback.io, and Optimal Workshop.
• Present user personas, journey maps, and user flow diagrams in a clear and engaging manner.
• Communicate usability test results and recommendations with data-backed storytelling.

UI/UX Design & Prototyping

• Create wireframes, low-fidelity sketches, high-fidelity mockups, and interactive prototypes using Figma, Sketch, or Adobe XD.
• Develop and maintain design systems and component libraries (Material Design, Fluent UI, or custom frameworks).
• Ensure visual hierarchy, typography, color theory, and iconography align with brand guidelines and accessibility standards (WCAG, ADA Compliance).
• Design micro interactions and animations using tools like Principle, Framer, or After Effects to enhance user engagement.
• Work closely with front-end developers to implement designs, ensuring pixel-perfect UI development.
• Use Figma Tokens or Design Tokens for scalable UI implementation across platforms.
• Participate in design reviews, sprint planning, and Agile development processes (Scrum, Kanban).

Usability & Performance Optimization

• Implement UX heuristics, cognitive load reduction techniques, and progressive disclosure principles.
• Conduct accessibility audits using tools like Axe, Lighthouse, and WAVE.
• Iterate on designs based on user feedback, data analysis, and business goals.
• Present design concepts, wireframes, and prototypes to stakeholders, executives, and development teams.
• Clearly articulate design rationales based on user research, behavioral psychology, and industry best practices.
• Lead design thinking workshops, brainstorming sessions, and collaborative ideation meetings.
• Facilitate cross-team alignment between product management, development, marketing, and leadership teams.
• Advocate for user-centric design decisions while balancing business and technical constraints.
• Develop UX documentation, guidelines, and case studies to educate teams on best practices.
• Collaborate with developers using Figma Dev Mode, Zeplin, and Storybook for seamless design hand-off.

Cross-Functional Communication

• Work in an Agile/Scrum environment, participating in daily stand-ups, sprint planning, and retrospectives.
• Communicate effectively with front-end developers to translate design specifications into scalable UI components while talking to Directors and Leadership.
• Partner with marketing and customer success teams to ensure a consistent and engaging brand experience.
• Create executive-level presentations to showcase design impact, customer feedback, and business insights.

Required Experience and Education:

• 7 years of experience in UI/UX design for web and mobile applications.
• Bachelor's or Master’s Degree required.
• Strong portfolio showcasing UX process, research insights, wireframes, prototypes, and final designs.
• Experience working in Agile/Scrum development environments.
• Familiarity with FinTech, SaaS, or enterprise software is a plus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

IT Services and IT Consulting

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