Objective: Seeking a Marketing & Advertising Representative to strategically lead brand strategies and marketing communications for our major clientele in the telecommunications and entertainment industry. Our organization needs individuals with a passion for this industry to continuously foster our success. And of course, if you are a sports fan, that doesn't hurt either!
About Us: Mettle Management is one of the nation's leading telecommunications firms in development, product production, and marketing. Mettle Management is partnered with a valuable portfolio of clientele in telecommunications, entertainment, and major Fortune 100 companies.
Essential Responsibilities:
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Work with the Account Director on the development of all consumer-focused marketing activities to build the show brand.
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Work closely intertwined with other divisions in marketing and advertising to define, navigate, and build clientele brands.
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Assist in all brand strategy efforts, including defining positioning and mining consumer insights.
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Directly market to our customers in person through in person interactions and promote our clients products and services
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Work on the development of all marketing communications including strategy development, creative briefing, topical promotion, and campaign execution.
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Work closely with company's research function to evaluate target audience research used to make key decisions related to the brand promise and consumer advertising.
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Analyze marketing/campaign performance and correlate those efforts back to brand perception, audience growth, and other key performance indicators.
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Partner with Sales Marketing Consultants on the construction of promotional opportunities and coordination/implementation strategies.