Georgia State University
Assistant Director, DBA Program Marketing & Communications
Georgia State University, Clinton Township, Michigan, United States, 48038
Job Description - Assistant Director, DBA Program Marketing & Communications (25000406)
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. Assistant Director, DBA Program Marketing & Communications Robinson College of Business Executive Doctorate Program Georgia State University’s J. Mack Robinson College of Business (Robinson) is the sixth-largest business school in the country, with an enrollment of approximately 8,000 students. Our undergraduate and part-time MBA programs for working professionals are ranked among the best by U.S. News & World Report, and our Executive MBA is ranked among the world’s best by CEO Magazine. Georgia State University is located in the heart of Atlanta and has strong ties with Atlanta’s business leaders, many of whom are alums of Robinson College. These are exciting times at the J. Mack Robinson College of Business at Georgia State University. We are growing and we are thrilled that you are interested in being a part of our team. WHAT MAKES
Robinson College of Business
A GREAT PLACE? A flexible work environment Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with diverse partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting The Robinson College of Business at Georgia State University is seeking an
Assistant Director, DBA Program Marketing & Communications. HERE IS WHAT YOU WILL DO Marketing Strategy, CRM, Recruitment Strategy and Execution: Manage application journey and communications, provide new ideas for applicant and new student touchpoints to improve applicant conversions Plan, promote, and execute in-person and virtual information sessions and present ideas for improved prospective applicant events and touchpoints Conduct data-driven research to gauge the effectiveness of marketing activities and make necessary revisions and tactical corrections Manage and maintain CRM (Slate), including creating nurturing email campaigns, applicant email campaigns, inquiry forms for landing pages, event registration forms, building inquiry, and applicant queries Collaborate and meet with Graduate Admissions to maintain best practices for CRM and continuously update communications and applications to GSU and USG standards Direct RCB Agency of Record on development and implementation of successful digital marketing strategies, plans, and budgets Provide ROI of marketing efforts in relation to application numbers and event attendance Create benchmark dashboards for the DBA Program to track the effectiveness of recruitment and marketing strategies throughout the year Facilitate off-campus recruitment opportunities for the DBA program. Salesforce training and usage to open new marketing channels, i.e., Robinson alumni. Create a nurturing process for applicants Make improvements to applicant interview process, reserve new conference room Manage NovoEd course account creation and course creation Train with Graduate Admissions on Slate configurable joins and create reports using configurable joins and PowerBI Media Planning, Social Media, Website: Create, develop, and update collateral materials that effectively market the DBA Program Maintain and update the DBA website Present opportunities for out-of-home, radio, and print advertisements in and outside of Atlanta Operate social media accounts with current student/alumni, faculty, and program news Manage and execute digital marketing strategies, including search engine optimization and keywords Robinson College of Business Marketing & Brand Coordination: Collaborate with RCB OMC on promotional, news, and alumni storytelling opportunities Collaborate with OMC, Public Relations, and GSU Central PR about student news and storytelling opportunities Student Services: Support Associate Director Manage the execution of networking events throughout the year for students and alumni Manage the execution of orientation and graduation Promote annual participation in EDBAC’s (Executive DBA Council) EMS Conference and workshops Assist with administration and preparation of monthly residencies Assist with student affairs and administration on a daily basis Assist Associate Director with management of graduate research assistants Manage interdepartmental projects between DBA program and Executive Programs’ Business Manager Open DBA Swag Store for students and alumni twice a year Create printed and digital branded materials for residency information and schedules Create branded dissertation defense announcement for Associate Director Center for Engaged Business Research (CEBR): Create and maintain a database of research associates Organize quarterly workshops, seminars, and other events Create and maintain the CEBR website Promote CEBR membership to third-year students Collaborate with RCB OMC to promote research associate news and publications Alumni Relations: Plan annual alumni networking events Create marketing and administrative processes to engage and satisfy alumni Collaborate with Executive DBA Council to increase the visibility of the DBA degree and GSU’s DBA program Activate alumni for recruitment activities Help create and support the newly formed DBA Alumni Leadership Board. Program Operations: Create the program's nonpersonal budget and manage throughout the year Create and maintain the invoicing process for the team Leverage new productivity technology and software Minimum Requirements: Bachelor's degree and three years of related supervisory/management experience, or a combination of education and related experience. Location Atlanta Campus Shift: 8:30 to 5:15 may vary Salary: $77,113. Pay Grade: 2-3 FLSA Status: Exempt Job Type: Full Time (Benefits Eligible) Closing Date: 04/07/25 Special Instructions: A complete and accurate GSU application Resume Cover Letter Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants.
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. Assistant Director, DBA Program Marketing & Communications Robinson College of Business Executive Doctorate Program Georgia State University’s J. Mack Robinson College of Business (Robinson) is the sixth-largest business school in the country, with an enrollment of approximately 8,000 students. Our undergraduate and part-time MBA programs for working professionals are ranked among the best by U.S. News & World Report, and our Executive MBA is ranked among the world’s best by CEO Magazine. Georgia State University is located in the heart of Atlanta and has strong ties with Atlanta’s business leaders, many of whom are alums of Robinson College. These are exciting times at the J. Mack Robinson College of Business at Georgia State University. We are growing and we are thrilled that you are interested in being a part of our team. WHAT MAKES
Robinson College of Business
A GREAT PLACE? A flexible work environment Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with diverse partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting The Robinson College of Business at Georgia State University is seeking an
Assistant Director, DBA Program Marketing & Communications. HERE IS WHAT YOU WILL DO Marketing Strategy, CRM, Recruitment Strategy and Execution: Manage application journey and communications, provide new ideas for applicant and new student touchpoints to improve applicant conversions Plan, promote, and execute in-person and virtual information sessions and present ideas for improved prospective applicant events and touchpoints Conduct data-driven research to gauge the effectiveness of marketing activities and make necessary revisions and tactical corrections Manage and maintain CRM (Slate), including creating nurturing email campaigns, applicant email campaigns, inquiry forms for landing pages, event registration forms, building inquiry, and applicant queries Collaborate and meet with Graduate Admissions to maintain best practices for CRM and continuously update communications and applications to GSU and USG standards Direct RCB Agency of Record on development and implementation of successful digital marketing strategies, plans, and budgets Provide ROI of marketing efforts in relation to application numbers and event attendance Create benchmark dashboards for the DBA Program to track the effectiveness of recruitment and marketing strategies throughout the year Facilitate off-campus recruitment opportunities for the DBA program. Salesforce training and usage to open new marketing channels, i.e., Robinson alumni. Create a nurturing process for applicants Make improvements to applicant interview process, reserve new conference room Manage NovoEd course account creation and course creation Train with Graduate Admissions on Slate configurable joins and create reports using configurable joins and PowerBI Media Planning, Social Media, Website: Create, develop, and update collateral materials that effectively market the DBA Program Maintain and update the DBA website Present opportunities for out-of-home, radio, and print advertisements in and outside of Atlanta Operate social media accounts with current student/alumni, faculty, and program news Manage and execute digital marketing strategies, including search engine optimization and keywords Robinson College of Business Marketing & Brand Coordination: Collaborate with RCB OMC on promotional, news, and alumni storytelling opportunities Collaborate with OMC, Public Relations, and GSU Central PR about student news and storytelling opportunities Student Services: Support Associate Director Manage the execution of networking events throughout the year for students and alumni Manage the execution of orientation and graduation Promote annual participation in EDBAC’s (Executive DBA Council) EMS Conference and workshops Assist with administration and preparation of monthly residencies Assist with student affairs and administration on a daily basis Assist Associate Director with management of graduate research assistants Manage interdepartmental projects between DBA program and Executive Programs’ Business Manager Open DBA Swag Store for students and alumni twice a year Create printed and digital branded materials for residency information and schedules Create branded dissertation defense announcement for Associate Director Center for Engaged Business Research (CEBR): Create and maintain a database of research associates Organize quarterly workshops, seminars, and other events Create and maintain the CEBR website Promote CEBR membership to third-year students Collaborate with RCB OMC to promote research associate news and publications Alumni Relations: Plan annual alumni networking events Create marketing and administrative processes to engage and satisfy alumni Collaborate with Executive DBA Council to increase the visibility of the DBA degree and GSU’s DBA program Activate alumni for recruitment activities Help create and support the newly formed DBA Alumni Leadership Board. Program Operations: Create the program's nonpersonal budget and manage throughout the year Create and maintain the invoicing process for the team Leverage new productivity technology and software Minimum Requirements: Bachelor's degree and three years of related supervisory/management experience, or a combination of education and related experience. Location Atlanta Campus Shift: 8:30 to 5:15 may vary Salary: $77,113. Pay Grade: 2-3 FLSA Status: Exempt Job Type: Full Time (Benefits Eligible) Closing Date: 04/07/25 Special Instructions: A complete and accurate GSU application Resume Cover Letter Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants.
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