Tbwa Chiat/Day Inc
CRM performance marketing manager
Tbwa Chiat/Day Inc, San Francisco, California, United States, 94199
Reserve
is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem. Who You Are
You have
4-6 years of experience in CRM and performance marketing , specifically in paid social, search, display, and DOOH. You have successfully managed and optimized
100k+ ad budgets
for tech, fintech, or crypto brands. You’re data-driven and ROI-focused, with a deep understanding of
CAC, LTV, attribution models, and analytics . You have a
proven track record of running and optimizing campaigns
across Meta, Google, X/Twitter, Reddit, and programmatic display networks. You have experience managing
DOOH (Digital Out-of-Home) campaigns , including placements in niche locations. You have experience
monitoring and tracking all stages
of the sales and marketing funnel. Crypto, fintech, or tech experience preferred —or at least a strong interest in learning about the space. Proficient project management and CRM skills utilizing tools like Hubspot and/or Monday.com. Located in NY or CA What You’ll Do
Develop and execute a multi-channel paid marketing strategy
to drive awareness, engagement, and conversions. Manage and optimize paid campaigns
across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH. Test and iterate ad creatives
to drive engagement and optimize conversion rates. Oversee media buying
and
work with external agencies or vendors
for DOOH and programmatic display. Set up, track, and optimize full-funnel performance metrics , from awareness to acquisition. A/B test landing pages and creatives
to optimize conversions. Collaborate with the content and design team
to create high-performing ad creatives. Develop audience segmentation strategies
to refine targeting and improve efficiency. Stay ahead of industry trends , algorithm updates, and new ad tech developments. Preferred Skills
Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs Deep understanding of web analytics, conversion tracking, and attribution modeling Experience working with Google Tag Manager, GA4, Looker, or similar tools Experience managing DOOH campaigns and understanding their impact on digital marketing Experience with crypto, fintech, or high-growth tech startups preferred
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is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem. Who You Are
You have
4-6 years of experience in CRM and performance marketing , specifically in paid social, search, display, and DOOH. You have successfully managed and optimized
100k+ ad budgets
for tech, fintech, or crypto brands. You’re data-driven and ROI-focused, with a deep understanding of
CAC, LTV, attribution models, and analytics . You have a
proven track record of running and optimizing campaigns
across Meta, Google, X/Twitter, Reddit, and programmatic display networks. You have experience managing
DOOH (Digital Out-of-Home) campaigns , including placements in niche locations. You have experience
monitoring and tracking all stages
of the sales and marketing funnel. Crypto, fintech, or tech experience preferred —or at least a strong interest in learning about the space. Proficient project management and CRM skills utilizing tools like Hubspot and/or Monday.com. Located in NY or CA What You’ll Do
Develop and execute a multi-channel paid marketing strategy
to drive awareness, engagement, and conversions. Manage and optimize paid campaigns
across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH. Test and iterate ad creatives
to drive engagement and optimize conversion rates. Oversee media buying
and
work with external agencies or vendors
for DOOH and programmatic display. Set up, track, and optimize full-funnel performance metrics , from awareness to acquisition. A/B test landing pages and creatives
to optimize conversions. Collaborate with the content and design team
to create high-performing ad creatives. Develop audience segmentation strategies
to refine targeting and improve efficiency. Stay ahead of industry trends , algorithm updates, and new ad tech developments. Preferred Skills
Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs Deep understanding of web analytics, conversion tracking, and attribution modeling Experience working with Google Tag Manager, GA4, Looker, or similar tools Experience managing DOOH campaigns and understanding their impact on digital marketing Experience with crypto, fintech, or high-growth tech startups preferred
#J-18808-Ljbffr