Alterman, Inc.
Creative Brand Specialist/ Graphic Designer
Job Category: Marketing
Requisition Number: CREAT001359
- Posted: March 17, 2025
- Full-Time
- On-site
Locations
Showing 1 location
The Creative Brand Specialist/Graphic Designer is responsible for developing and maintaining a cohesive brand identity across all platforms. This role collaborates with marketing leadership to create visually compelling graphics, design marketing assets, and oversee branded merchandise.
Essential Functions:
1. Brand Management: 75%
- Maintains and updates the brand guide to ensure cohesive and consistent brand representation across all materials, platforms, and channels.
- Collaborates with marketing leadership to refine and evolve the brand identity, ensuring it remains fresh, relevant, and impactful.
- Ensures all campaign assets adhere to brand guidelines, maintaining consistency in visual style, tone, and messaging across all channels.
- Designs visually compelling graphics for diverse platforms, including social media, print, and digital formats.
- Develops branded assets for internal and external marketing campaign use, including infographics, presentations, advertisements, trade shows, and career fairs.
- Designs and produces brochures, flyers, and other print collateral to support marketing initiatives.
- Standardizes and creates email signature templates across departments for cohesive branding.
- Stays up to date with design trends and branding best practices.
- Works cross-functionally with internal teams to support marketing and branding initiatives.
2. Branded Merchandise & Assets: 20%
- Oversees the selection, design, and procurement of branded promotional items for events and campaigns.
- Collaborates with vendors to design and order branded apparel for employees and promotional use.
- Oversees the corporate store, keeping inventory current for branded items, apparel, and promotional materials.
- Handles internal and external brand logo requests, ensuring consistent and appropriate use across all platforms and channels.
3. Performs other duties as assigned: 5%
Education and Experience:
- Bachelor’s degree in marketing, communications, or a related field preferred.
- 1-3 years of proven experience in graphic design and brand management.
Skills/Abilities:
- Excellent verbal and written communication skills, with the ability to collaborate with various departments and external vendors.
- Excellent interpersonal and customer service skills.
- Excellent attention to detail and commitment to maintain brand integrity.
- Able to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of branding principles, typography, color theory, and layout techniques.
- Proficient with Microsoft Office Suite.
- Proficient in design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.