This role will be responsible for driving the total Gorilla brand – as well as priority product line – awareness and household penetration via engaging and effective digital media plans that deliver growth and proven ROI. This role can see the big picture, deliver creative marketing and media solutions at scale, skillfully deliver guidance, and oversee strategic media planning and execution of our programs.
The successful candidate will report to the VP, Digital Marketing Gorilla, and will develop, measure and optimize digital campaigns that align with brand and North America (NA) Gorilla objectives.
Key responsibilities include:
- Develop, execute, measure and optimize all aspects of digital marketing for the NA Gorilla Brand to drive brand awareness, engagement, and ROI.
- Serve as the organization’s internal digital media subject matter expert, as well a critical partner to external media agencies and vendors. Stays abreast of industry trends, emerging technologies, and competitive products to ensure the company's digital strategies remain competitive.
- Partner across both internal creative and external/agency creative partners to curate campaign- and platform-specific advertising and content.
- Manage media budgets effectively, ensuring optimal sufficiency, allocation and returns.
- Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans. Build strong relationships with key media partners and vendors to stay ahead of industry trends.
- Develop and implement metrics, including competitor benchmarking, to track campaign performance, evaluate results and identify areas for improvement.
- Communicate effectively with cross-functional stakeholders, providing concise updates on campaign performance, insights and recommendations.
- Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally to align creative and messaging.
- Coaches and develops direct report(s) in campaign management, channel optimization, vendor communication, measurement and strategic agility.
What's in it for you?
Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top place to work for 14 years in a row. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!
What will your day look like?
What you bring to the table:
- 7+ years of progressive integrated marketing and media experience across top digital media platforms, advertising and content
- Experience leading all facets of digital media planning and buying, from programmatic to direct, from mass-reach to performance-based, across OLV, Search, Display, Influencer/Social, Native, etc.
- Strong understanding across all top platform creative best practices, consistently and successfully matching ads/content to context, moving consumer down the purchase funnel
- Experience with leading and evaluating campaign measurement methodologies, from consumer-reported (or survey-based) to true in-market, purchase-based
- Ability to ideate and execute small test-and-learns and quickly scale to larger, “proven” media campaigns or tracks
- Possesses a strong understanding of end-to-end media processes, along with the necessary tools to identify and target relevant audiences with minimal waste
- Former or current “hands on keys” experience a plus
Company Values:
- Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
- Have fun, be passionate and show it!
- Act with integrity and respect in all relationships.
- Communicate openly and appreciate the effort of others.
- Embrace knowledge, growth, and change.
- Strive for excellence in what we do every day!