Social Media & Community Engagement Manager - Gorilla Brand

Description

Gorilla Glue has become a popular household name over its 25-year history, and now we’re looking for your help to drive even deeper brand affection across the digital landscape and social media. This role will be responsible for bringing the beloved Gorilla brand to life across all social media platforms and where digital DIY conversations are taking place.

Key responsibilities include:

• Set and implement social media and communication campaigns to align with marketing strategies and consumer interest across social platforms (Meta, YouTube, X, Reddit, etc.)
• Develop a consumer-led content marketing plan and editorial calendar.
• Create and curate engaging content (text, image, video content, etc.) for social media accounts with our internal teams and external partners
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews, partnering with appropriate cross functional stakeholders (R&D, Consumer Affairs, etc.) to ensure brand consistency.
• Liaise with R&D, Marketing and Sales departments to stay updated on new products and features
• Build relationships with customers, potential customers, industry professionals and journalists
• Stay up-to-date with digital technology trends
• Monitor social media content and campaigns using key performance indicators (KPIs).
• Work with journalists and PR agencies to ensure accurate brand representation.

What's in it for you?

Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top place to work for 14 years in a row. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.

Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!

What you bring to the table:

• 3+ years robust experience delivering impactful brand social media content and welcome/helpful social interactions across Meta, TikTok, X, Reddit/forums and brand-owned properties (site and/or app)
• Experience in developing and delivering consumer-led editorial calendars, consistently accelerating engagement and brand reach year-over-year
• Proven ability to grow brand equity and product awareness among digital audiences
• 4+ years of brand/client-side or agency-side experience
• Bachelor’s degree in PR, Journalism, English or related major
• Excellent verbal and written communication skills
• Ability to identify, track, and interpret digital KPIs
• DIY experience a plus

Company Values:

• Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
• Have fun, be passionate and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the effort of others.
• Embrace knowledge, growth, and change.
• Strive for excellence in what we do every day!