Beauty Co-Lab
Associate Director, Integrated Media Planning
Beauty Co-Lab, Burbank, California, United States, 91505
THE JOB
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. The Integrated Associate Director (IAD) is responsible for collaborating with clients to help lead the strategic direction with the team. The AD is responsible for communicating with the specialized disciplines, i.e. Activation, Broadcast Traffic, Digital Project Management and Search/Social to develop a holistic campaign strategy (i.e. on/offline implementation), which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns. Responsibilities include: Responsible for communicating with management on account and group status Identify client goals/objectives and lead the development of strategies and tactics for current campaigns Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies Provide POV for staff and clients on new technologies and vendor partners Build strong relationships with senior-level client counterparts and manage day to day relationships Manage team of supervisors, planners and assistant media planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment Manage on/offline budgets for all campaigns across Disney fiscal year Analyze competitive activity in the marketplace Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements Ability to write clearly and concisely and present orally in an articulate and confident manner Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing Lead the account and media teams in the development of campaign post reports Responsible for facilitating each team member’s development YOU We encourage you to apply if the below describes your experience and talents: Bachelor’s degree Minimum of 4-6 years of experience offline + digital media planning A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Excellent communication skills both written and verbal Ability to be agile and adaptable within a quick turnaround business environment Demonstrated proactive approach to problem solving and critical thinking Clear and articulate communicator with ability to direct and coach team members Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings Excellent ability to convey complex ideas clearly and concisely Strong team management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative Excellent skills in MS Office: Excel, Word and PowerPoint Knowledge of syndicated research, ad serving, media billing tools a plus This is a hybrid role based in Burbank, CA.
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. The Integrated Associate Director (IAD) is responsible for collaborating with clients to help lead the strategic direction with the team. The AD is responsible for communicating with the specialized disciplines, i.e. Activation, Broadcast Traffic, Digital Project Management and Search/Social to develop a holistic campaign strategy (i.e. on/offline implementation), which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns. Responsibilities include: Responsible for communicating with management on account and group status Identify client goals/objectives and lead the development of strategies and tactics for current campaigns Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies Provide POV for staff and clients on new technologies and vendor partners Build strong relationships with senior-level client counterparts and manage day to day relationships Manage team of supervisors, planners and assistant media planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment Manage on/offline budgets for all campaigns across Disney fiscal year Analyze competitive activity in the marketplace Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements Ability to write clearly and concisely and present orally in an articulate and confident manner Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing Lead the account and media teams in the development of campaign post reports Responsible for facilitating each team member’s development YOU We encourage you to apply if the below describes your experience and talents: Bachelor’s degree Minimum of 4-6 years of experience offline + digital media planning A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Excellent communication skills both written and verbal Ability to be agile and adaptable within a quick turnaround business environment Demonstrated proactive approach to problem solving and critical thinking Clear and articulate communicator with ability to direct and coach team members Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings Excellent ability to convey complex ideas clearly and concisely Strong team management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative Excellent skills in MS Office: Excel, Word and PowerPoint Knowledge of syndicated research, ad serving, media billing tools a plus This is a hybrid role based in Burbank, CA.
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