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Revolution Rail Company Adiron

Marketing Coordinator Job at Revolution Rail Company Adiron in North Creek

Revolution Rail Company Adiron, North Creek, NY, US, 12853

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Job Description

Job Description
Description:

We are seeking a highly organized and detail-oriented Marketing Coordinator to support our marketing team with project management, asset organization, and administrative tasks. This part-time role is ideal for someone who thrives in a fast-paced environment, has a knack for coordinating multiple moving parts, and enjoys diving into creative and operational work. The Coordinator will also play a key role in managing our online brand presence, including organizing assets, maintaining digital tools, and supporting marketing campaigns.


KEY RESPONSIBILITIES


Project Management & Coordination

  • Set up, track, and manage marketing projects in Asana or other project management tool.
  • Ensure all tasks, deadlines, and dependencies are up-to-date and proactively follow up with team members and contractors to ensure on-time completion.
  • Coordinate meetings and manage the CMO’s calendar, including scheduling, preparing agendas, and sending follow-ups.
  • Distribute project summaries and status updates to keep the team aligned.

Brand Asset Management

  • Maintain and organize the department’s digital asset library in brand asset management software (e.g., photos, videos, brochures).
  • Use AI tools to tag and categorize assets for easy search and retrieval.
  • Manage file-sharing permissions and generate shareable links for partners, contractors, and press.
  • Track commonly used assets to identify trends and improve library efficiency.

External Correspondence & Relationship Building

  • Serve as the first point of contact for donation and sponsorship requests: vet inquiries, escalate qualified requests, and respond professionally on behalf of the marketing department.
  • Assist with initial outreach and follow-ups for local partnerships with CVBs, hotels, and attractions.
  • Draft and send professional emails and correspondence on behalf of the team.

Website and Graphic Design Support

  • Make basic updates to the company website (e.g., adding new photos, updating descriptions, or adjusting seasonal information).
  • Work within the company’s booking software to update descriptions and create bookings.
  • Create simple graphic design assets, such as:
  1. Social media graphics and posts.
  2. Email headers and visuals for campaigns.
  3. Flyers and promotional materials.

Content and Campaign Support

  • Proofread and edit marketing materials, including email newsletters, blog posts, and social captions.
  • Assist with resizing and formatting media for campaigns (e.g., resizing images for social platforms).
  • Compile basic campaign metrics (e.g., email open rates, ad performance) for reporting.

Administrative Support for the CMO

  • Manage the CMO’s calendar, including scheduling meetings, blocking time for campaigns, and booking travel if needed.
  • Take notes during key meetings, organize them into actionable tasks, and distribute them to the appropriate team members.
  • Distribute press releases electronically.

Peak Season Responsibilities (May–October)

  • Monitor and respond to online reviews on platforms such as Google, TripAdvisor, Yelp, and Facebook.
  • Ensure Google My Business and other online listings for all locations are accurate and up-to-date.
  • Oversee the distribution of marketing materials (e.g., rack cards and brochures) at key locations to maintain visibility during high-traffic months.
  • Manage the utilization of marketing benefits of the Chambers of Commerce and tourism organizations in which the company has memberships.
Requirements:

QUALIFICATIONS & KEY SKILLS

  • Experience: 1–2 years of experience in marketing, project coordination, or a related field.
  • Technical Skills: Familiarity with tools like Asana, Squarespace, MailChimp, and Adobe Creative Suite (or Canva) is a plus.
  • Organizational Skills: Strong attention to detail and the ability to manage multiple tasks and priorities.
  • Communication Skills: Excellent written and verbal communication for internal and external correspondence.
  • Creative Skills: Basic knowledge of graphic design and website editing.
  • Self-Starter: Able to work independently and anticipate team needs.

Compensation & Benefits

  • Hourly Rate: $20/hour.
  • Schedule: 20 hours per week, with some flexibility for peak season demands (May–October).

What We Offer

  • Opportunity to work in a fast-growing, outdoor adventure-focused company.
  • Hands-on experience with diverse marketing tools and campaigns.