Content Creator, Brand & Marketing

As the Senior Content Strategist, you'll support the company's editorial strategic vision under the Associate Director of Content Strategy and Senior Director of Content Development. This role is deeper than content marketing – you'll significantly contribute to the company's consumer editorial content direction, guiding the relevance, quality, and discoverability of crucial health education content used by tens of millions of monthly readers while advancing important business objectives. Responsibilities: Help define and drive organizational content goals, strategy, and tactics, including the development of content strategies and associated editorial actions to propel organic traffic growth and campaign content engagement Provide content strategy recommendations to content teams based on metrics, analysis, inventory audits, competitive assessments, and stakeholder interviews Manage content inventories, audits, and analyses for a variety of stakeholders with differing contingencies, audience needs, and goals Work closely with content owners across the content ecosystem to manage the strategic planning, implementation, analysis, and optimization of content for a variety of distribution methods and use cases Develop processes, workflows, and tools that ensure content development steps are efficiently and successfully executed and tracked across teams and throughout the content lifecycle Ensure content collaborator education on and adherence to strategic best practices, brand standards, content maintenance rules, and other governance Define metrics for content performance and provide regular updates to leadership on key KPIs, milestones, and growth opportunities Display high competency in project management, working in a complex environment on execution of simultaneous projects of varying scope and scale, often with competing deadlines Required Skills: ~6+ years of experience in content strategy, content design, or a similar role; editorial content strategy experience strongly preferred ~ Proven experience developing and executing content strategies that drive growth and engagement ~ Deep knowledge of SEO best practices and proven experience using SEO and other data to successfully inform content decisions ~ Excellent project management skills with the ability to balance multiple initiatives in a fast-paced environment ~ Strong predilection for creative problem-solving and solutions-focused thinking ~ Experience with health-related content ~ Capacity for relationship-building, including excellent communication skills ~ Experience with content management systems, analytics and SEO tools, and spreadsheets Preferred: Strong understanding of editorial concepts, including content formats, voice/tone/style, and basic journalistic principles Experience with data analytics tools, particularly Adobe Omniture Experience guiding and mentoring content owners and creators, ensuring adherence to best practices, brand guidelines, and content standards Working knowledge of taxonomies and content tagging Ability to identify key topics, themes, and content types that resonate with our target audiences and are supportable with data Experience developing calendars or content roadmaps that coordinate strategic objectives across multiple channels Education: ~ Bachelor's degree in Marketing, Communications, Journalism, or equivalent experience