Marketing Manager Job at Insight Global in Houston

Required Skills & Experience

5+ years experience planning, managing, and overseeing all aspects of digital marketing campaigns for an enterprise corporation specifically pertaining to customer journey

2+ years of managerial experience on a marketing team

Experience revamping a company website and/or creating a website from scratch utilizing ProcessWire or equivalent

Experience enhancing CRM utilization for customer outreach

Experience with Dynamics 365, Semrush, google analytics, and adobe creative suite

Proficiency in email marketing

Campaign management and project management

Nice to Have Skills & Experience

Internal Notes:

PERM - 95K-110K - onsite 5 days a wk - women are highly preferred to add diversity to team

Job Description

A premier employer in the logistics industry is seeking a Digital Marketing Manager to join the growing team in support of the corporate and business development objectives of the company. This position is a direct hire and required to be onsite 5 days a week in the Houston 77073 area. This person will be primarily responsible and accountable for the Americas region. However, a main priority coming in will be updating and revamping the corporate website, as well as marketing automation through email marketing, landing pages, campaign management, lead lifecycle management, CRM integration, and analytics for marketing campaigns and efforts. Ultimately this role is responsible for external inbound and outbound digital marketing channels, as well as developing and aligning an overall short and long-term marketing plans around customer journey, and corporate website strategy for the company to deliver acceleration of customer acquisition and retention.