CentralReach
CentralReach is the #1 provider of SaaS software solutions for autism and IDD care. Trusted by more than 150,000 users, we enable therapy providers, educators, and employers scale the way they deliver Applied Behavior Analysis and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
The Senior Events Marketing Specialist plays a key role in executing CentralReach's in-person events strategy, ensuring our brand is accurately represented, increasing brand awareness, and driving pipeline growth. This position supports third-party event sponsorships, internal event planning, and marketing initiatives to maximize the impact of our presence at industry conferences, hosted events, and our annual user conference, CR Unite.
This position is hybrid in our Holmdel, NJ office and requires travel to events.
Key Responsibilities
Event Strategy & Execution
Support a high volume of 30+ live events annually, aligning event strategy with company and market priorities. Manage third-party event sponsorships and exhibit logistics, including contract and payment processing, team registration, training coordination, travel arrangements, and exhibit setup. Plan and oversee CR-hosted breakout events that run parallel to our participation at industry conferences and tradeshows, such as happy hours, team dinners, and additional booth or suite activities. Play a supporting role in the planning and execution of our user conference, CR Unite, by assisting with all marketing-related responsibilities including website content and maintenance, registration management, prospect and attendee communications, vendor sourcing, onsite signage and collateral, and post-event follow-ups. Assist in the planning and onsite execution of marketing-supported, CentralReach-hosted events in the NJ office, including customer luncheons, executive visits, and education-focused engagements. Provide remote support to our teams during offsite events, guiding and troubleshooting in real time. Event Logistics & Promotional Support
Work closely with our Office Manager to supervise and delegate event inventory management, ensuring seamless coordination of exhibit displays, giveaways, printed collateral, and shipping logistics for all live events. Develop and distribute event-related collateral and communications, including promotional design assets, email invitations, event website copy, internal sales briefs and pitches, printed materials, and post-event follow-ups. Performance Tracking & Reporting
Track and report event budgets, expenses, KPIs, and ROI to assess event effectiveness. Communicate post-event outcomes, including lead flow of cross-sell and new business opportunities garnered during events, ensuring timely and appropriate follow-ups by the sales and customer teams. Collect and analyze post-event survey data (internal and external) for continuous improvement. Additional Responsibilities
Work closely with teams across CentralReach, including: Demand Generation, Customer Marketing, Product Marketing, Digital Experience & Brand, Product, Customer Success, Sales Enablement, and CentralReach's Subject Matter Experts. Provide support on additional marketing projects as needed to drive CentralReach's continued growth and innovation. Desired Skills and Experience
3-5+ years of experience in event marketing, event planning, or related fields, with a strong track record of managing both third-party sponsorships and company-hosted events. Ability to manage multiple events simultaneously, meeting deadlines and ensuring seamless execution of logistics, communications, and promotions. Experience in budget management, expense tracking, and measuring event success through KPIs and ROI analysis. Excellent written and verbal communication skills, with the ability to craft compelling event materials and collaborate effectively with internal teams, vendors, and external partners. Highly organized with keen attention to detail in coordinating logistics, collateral, travel, and onsite execution. Experience using event management platforms, CRM tools (such as Salesforce), and marketing automation platforms (such as HubSpot, Marketo, or similar). Ability to contribute creative ideas to enhance event engagement and align event strategies with overall marketing and business goals. Comfortable working in fast-paced environments, adapting to last-minute changes, and providing real-time remote support for events. Willingness to travel as needed (potentially 20-30% of the time) to support live events and onsite logistics.
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.
#LI-Hybrid
The Senior Events Marketing Specialist plays a key role in executing CentralReach's in-person events strategy, ensuring our brand is accurately represented, increasing brand awareness, and driving pipeline growth. This position supports third-party event sponsorships, internal event planning, and marketing initiatives to maximize the impact of our presence at industry conferences, hosted events, and our annual user conference, CR Unite.
This position is hybrid in our Holmdel, NJ office and requires travel to events.
Key Responsibilities
Event Strategy & Execution
Support a high volume of 30+ live events annually, aligning event strategy with company and market priorities. Manage third-party event sponsorships and exhibit logistics, including contract and payment processing, team registration, training coordination, travel arrangements, and exhibit setup. Plan and oversee CR-hosted breakout events that run parallel to our participation at industry conferences and tradeshows, such as happy hours, team dinners, and additional booth or suite activities. Play a supporting role in the planning and execution of our user conference, CR Unite, by assisting with all marketing-related responsibilities including website content and maintenance, registration management, prospect and attendee communications, vendor sourcing, onsite signage and collateral, and post-event follow-ups. Assist in the planning and onsite execution of marketing-supported, CentralReach-hosted events in the NJ office, including customer luncheons, executive visits, and education-focused engagements. Provide remote support to our teams during offsite events, guiding and troubleshooting in real time. Event Logistics & Promotional Support
Work closely with our Office Manager to supervise and delegate event inventory management, ensuring seamless coordination of exhibit displays, giveaways, printed collateral, and shipping logistics for all live events. Develop and distribute event-related collateral and communications, including promotional design assets, email invitations, event website copy, internal sales briefs and pitches, printed materials, and post-event follow-ups. Performance Tracking & Reporting
Track and report event budgets, expenses, KPIs, and ROI to assess event effectiveness. Communicate post-event outcomes, including lead flow of cross-sell and new business opportunities garnered during events, ensuring timely and appropriate follow-ups by the sales and customer teams. Collect and analyze post-event survey data (internal and external) for continuous improvement. Additional Responsibilities
Work closely with teams across CentralReach, including: Demand Generation, Customer Marketing, Product Marketing, Digital Experience & Brand, Product, Customer Success, Sales Enablement, and CentralReach's Subject Matter Experts. Provide support on additional marketing projects as needed to drive CentralReach's continued growth and innovation. Desired Skills and Experience
3-5+ years of experience in event marketing, event planning, or related fields, with a strong track record of managing both third-party sponsorships and company-hosted events. Ability to manage multiple events simultaneously, meeting deadlines and ensuring seamless execution of logistics, communications, and promotions. Experience in budget management, expense tracking, and measuring event success through KPIs and ROI analysis. Excellent written and verbal communication skills, with the ability to craft compelling event materials and collaborate effectively with internal teams, vendors, and external partners. Highly organized with keen attention to detail in coordinating logistics, collateral, travel, and onsite execution. Experience using event management platforms, CRM tools (such as Salesforce), and marketing automation platforms (such as HubSpot, Marketo, or similar). Ability to contribute creative ideas to enhance event engagement and align event strategies with overall marketing and business goals. Comfortable working in fast-paced environments, adapting to last-minute changes, and providing real-time remote support for events. Willingness to travel as needed (potentially 20-30% of the time) to support live events and onsite logistics.
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.
#LI-Hybrid