CentralReach
CentralReach is the #1 provider of SaaS software solutions for autism and IDD care. Trusted by more than 175,000 users, we enable therapy providers, educators, and employers scale the way they deliver Applied Behavior Analysis and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
The Events Marketing Specialist will play a key role in supporting the execution of CentralReach's virtual events strategy, ensuring our webinars and virtual events accurately represent CentralReach and its full suite of products, increase brand awareness, and drive pipeline growth.
This role is hybrid in our Holmdel, NJ office.
Key Responsibilities:
Manage the end-to-end execution of CentralReach-hosted webinars and virtual events, overseeing project timelines in our internal work management and collaboration tool (Asana), coordinating with all pertinent parties, tracking progress, and ensuring all deadlines are met. Support a high volume of 40+ virtual events per year, staying updated on industry trends and aligning event strategy with company priorities, key product focuses, and marketing campaigns. Handle all event logistics, including registration form creation and monitoring, tech rehearsals, day-of troubleshooting and support, and post-event recording management, reporting, and analysis. Develop copy and assist with artwork/design for promotional channels, including email campaigns, in-app notifications, and sales/customer outreach, along with managing post-event communication to registrants. Collaborate with and assist in preparing guest presenters including CentralReach customers, partners, and industry thought leaders to enhance webinars by incorporating customer success stories, product advocacy, and expert insights. Assist with the creation and distribution of post-event surveys (internal and external) and utilize Salesforce to compile performance reports to assess effectiveness and ROI. Collaborate cross-functionally with the following teams: Demand Generation, Customer Marketing, Product Marketing, Digital Experience & Brand, Product, Customer Success, Sales Enablement, and CentralReach Subject Matter Experts. Provide additional marketing support, including towards live event logistics, as needed to contribute to CentralReach's ongoing growth and innovation. Desired Skills and Experience:
1-3+ years of experience in virtual event planning, webinar execution, or digital marketing, with a proven ability to manage end-to-end event logistics. Strong ability to manage multiple projects simultaneously, track progress using tools like Asana, and ensure all deadlines are met. Familiarity with webinar and virtual event platforms (e.g., Zoom, ON24, GoToWebinar), as well as experience with CRM systems (Salesforce) and marketing automation tools (HubSpot, Marketo, or similar). Strong writing skills for crafting event promotions, email campaigns, in-app notifications, and post-event communications. Excellent interpersonal skills with the ability to coordinate cross-functionally, support guest presenters, and work effectively with internal teams. Ability to compile event performance reports, analyze data using Salesforce, and leverage insights for continuous improvement. Strong focus on accuracy in event logistics, ability to troubleshoot technical issues, and adaptability to last-minute changes. Capacity to contribute innovative ideas to improve webinar engagement and align event strategy with overall marketing objectives. Knowledge of industry trends and best practices in virtual events, webinars, and digital marketing to enhance CentralReach's event strategy.
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.
#LI-Hybrid
The Events Marketing Specialist will play a key role in supporting the execution of CentralReach's virtual events strategy, ensuring our webinars and virtual events accurately represent CentralReach and its full suite of products, increase brand awareness, and drive pipeline growth.
This role is hybrid in our Holmdel, NJ office.
Key Responsibilities:
Manage the end-to-end execution of CentralReach-hosted webinars and virtual events, overseeing project timelines in our internal work management and collaboration tool (Asana), coordinating with all pertinent parties, tracking progress, and ensuring all deadlines are met. Support a high volume of 40+ virtual events per year, staying updated on industry trends and aligning event strategy with company priorities, key product focuses, and marketing campaigns. Handle all event logistics, including registration form creation and monitoring, tech rehearsals, day-of troubleshooting and support, and post-event recording management, reporting, and analysis. Develop copy and assist with artwork/design for promotional channels, including email campaigns, in-app notifications, and sales/customer outreach, along with managing post-event communication to registrants. Collaborate with and assist in preparing guest presenters including CentralReach customers, partners, and industry thought leaders to enhance webinars by incorporating customer success stories, product advocacy, and expert insights. Assist with the creation and distribution of post-event surveys (internal and external) and utilize Salesforce to compile performance reports to assess effectiveness and ROI. Collaborate cross-functionally with the following teams: Demand Generation, Customer Marketing, Product Marketing, Digital Experience & Brand, Product, Customer Success, Sales Enablement, and CentralReach Subject Matter Experts. Provide additional marketing support, including towards live event logistics, as needed to contribute to CentralReach's ongoing growth and innovation. Desired Skills and Experience:
1-3+ years of experience in virtual event planning, webinar execution, or digital marketing, with a proven ability to manage end-to-end event logistics. Strong ability to manage multiple projects simultaneously, track progress using tools like Asana, and ensure all deadlines are met. Familiarity with webinar and virtual event platforms (e.g., Zoom, ON24, GoToWebinar), as well as experience with CRM systems (Salesforce) and marketing automation tools (HubSpot, Marketo, or similar). Strong writing skills for crafting event promotions, email campaigns, in-app notifications, and post-event communications. Excellent interpersonal skills with the ability to coordinate cross-functionally, support guest presenters, and work effectively with internal teams. Ability to compile event performance reports, analyze data using Salesforce, and leverage insights for continuous improvement. Strong focus on accuracy in event logistics, ability to troubleshoot technical issues, and adaptability to last-minute changes. Capacity to contribute innovative ideas to improve webinar engagement and align event strategy with overall marketing objectives. Knowledge of industry trends and best practices in virtual events, webinars, and digital marketing to enhance CentralReach's event strategy.
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.
#LI-Hybrid