Web Content Manager Job at University of Redlands in Pomona

POSITION CODE: 7537

DEPARTMENT/ADMINISTRATION: Marketing & Communications

POSITION: Administrative, Exempt, Full-time (40 Hours)

Location: Onsite, Remote, Hybrid

SALARY RANGE: $68,640-$81,000, prorated

HIRING RANGE: Anticipated hiring range is near or at the minimum of the classification, commensurate with candidate's education, experience, skills, and training.

INTRODUCTORY PERIOD: 6 Months

AVAILABLE: Immediately

BENEFITS OVERVIEW: BROCHURE

POSTING DATE: March 17, 2025

APPLICATION DEADLINE: Open Until Filled, Apply Immediately.

The Web Content Manager is responsible for developing and maintaining the voice for the university's online web presence, ensuring a consistent, seamless, accessible, and unified user experience across all web properties managed by the Office of Strategic Marketing and Communications. This role involves maintaining the integrity of the site, writing, editing, and proofreading site content, conducting user research, and creating solutions based on user feedback and analytics.
Reporting to the Director, Web Strategy, this position will uphold website governance and ensure the site does not get diluted by multiple voices. Additionally, the Web Content Manager collaborates with cross-functional teams.

Duties and Responsibilities:

1. Copies, edits, and proofreads all web content, ensuring updates align with site architecture and the university's voice.
2. Crafts language for site campaigns, personalizes website channels, and creates content for all primary and secondary tier pages.
3. Ensures compliance with content governance guidelines for the tone, style, and voice of all web content.
4. Writes and revises content for web pages, including calls to action, meta titles, descriptions, image alt text, and user interface text.
5. Conducts user research and usability testing and uses feedback to inform content strategy and improve the user experience.
6. Builds and presents analytics reports to inform strategic decision-making and optimizes content to meet target KPIs.
7. Manages SEO elements, such as metadata and image alt text, and updates content to support marketing campaigns.
8. Participates in the content quality assurance processes and workflows, collaborating with campus partners in content development reviews and meetings.
9. Collaborates with creative and content teams to implement content strategy and maintain content governance guidelines.
10. Ensures compliance with relevant policies, regulations, and legal requirements related to web content and accessibility.
11. Stays abreast of SEO research, industry trends, emerging technologies, and advancements in web content development.
12. Performs other related duties and special projects as assigned.

Qualifications Guidelines:

Any combination equivalent to, but not limited to, the following:

Experience/Training/Education:

Required:

• Bachelor’s degree in English, creative writing, communications, or a related field from an accredited university or relevant work experience.
• Three (3) years of experience in UX writing, content editing, or a similar role within a higher education setting.
• Proven experience conducting user research and using analytics tools.
• Experience working with a content management system (CMS).
• A valid California Class C driver’s license with a good driving record is required.

Preferred:

• Master’s degree in English, creative writing, marketing, communications, or related fields.
• Certification in UX/UI writing.
• Proficiency in SEO, content management systems, and web accessibility.
• Experience with content testing, personalization, and experimentation processes.
• Experience working with SEM Rush, Site Improve, or other SEO tools.
• Familiarity with higher education environments and admissions recruiting.

Knowledge and Skills:

• Strong writing capabilities, including experience with UX writing for websites and digital properties.
• Strong understanding of branding and web design principles.
• Knowledge of project management platforms like Asana.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with diverse teams.
• Ability to work in a fast-paced environment, multitask, and adhere to deadlines.
• Strong organizational skills and attention to detail in managing projects and content.
• Proficiency in writing clear, concise, and engaging content tailored to various university audiences.
• Analytical skills to interpret data and inform content decisions.
• Strong understanding of user experience principles and content strategy.
• Ability to build and maintain relationships with key stakeholders across campus.
• Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.

Physical Requirements/Working Conditions:

Working Conditions: Standard office setting. Duties performed are primarily in an office environment while sitting at a desk or computer workstation or in meetings.

Physical Demands: Incumbents regularly sit for long periods; walk short distances on a regular basis; may travel to various locations to attend meetings and conduct work; use hands and fingers to operate an electronic keyboard or other office machines; reach with hands and arms; stoop or kneel or crouch to file; climb stairs; peak clearly and distinctly to answer telephones and to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; and lift, carry and/or move objects weighing up to 20 pounds.

TO APPLY: A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed, please call (909) 748-8040.

HIRING RANGE: Anticipated hiring range is near or at the minimum of the classification, commensurate with candidate's education, experience, skills, and training.

BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment.

FOR MORE INFORMATION VISIT:

For application questions please direct them to Redlands HR, HR@Redlands.edu

Human Resources (redlands.edu)

SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN.

MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY.

AN EQUAL OPPORTUNITY EMPLOYER

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities