Made By Dentists
Role Overview
The Digital Marketing Executive will play a key role in executing and optimizing our digital marketing strategy to support revenue and growth targets across Target and Amazon. This role requires a data-driven marketer with a strong understanding of digital channels, lead generation, and data analysis. You will be responsible for analyzing performance, recommending optimizations, and ensuring brand consistency across all digital touchpoints such as Target PDPs, Amazon A+ content etc.
Key Responsibilities
- Support the General Manager with digital marketing tasks and execution of digital strategies.
- Manage and optimize digital campaigns across platforms such as Meta, GDN and google to support Target, Amazon, and DTC to maximize sales and brand visibility.
- Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance.
- Own and execute lead generation strategies to grow the customer database through paid and organic digital channels.
- Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking.
- Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align with Made by Dentists’ brand identity.
- Collaborate with creative and content teams to develop engaging digital assets for campaigns.
- Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities.
- Working closely with the community engagement manager to support PR, community, activations etc with digital support where required
Skills & Experience
- 3+ years of experience in digital marketing, eCommerce, or a related field.
- Strong analytical skills with experience in Google Analytics, Meta Ads, Amazon Seller Central, Klaviyo (or similar email platforms), and SMS marketing tools.
- Experience in eCommerce platforms (Shopify preferred) and managing online product listings.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Excellent written and verbal communication skills.
- Passion for digital marketing and a keen eye for detail.