Company Description:
X3 is a Workforcing company that provides flexible, full-time employment for talented electricians, plumbers, and HVAC installers. Our innovative approach helps contractors optimize their workforce while creating stability and work-life balance for skilled tradespeople. We are looking for a strategic, results-driven Director of Marketing to lead and evolve our marketing initiatives, strengthen brand awareness, and drive engagement across multiple channels.
Role Overview:
As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that supports X3’s business goals. You will oversee brand positioning, digital marketing, content strategy, advertising, and reputation management while ensuring consistent messaging across all platforms. You will lead a team and collaborate closely with leadership, sales, and operations to drive growth and engagement.
Key Responsibilities:
- Marketing Strategy & Leadership – Develop and implement a cohesive marketing strategy that aligns with business objectives and industry trends. Oversee omnichannel campaign execution and performance measurement.
- Brand Management – Strengthen X3’s brand presence and value proposition through targeted messaging, consistent visuals, and strategic communication.
- Digital & Traditional Advertising – Lead the planning and execution of digital campaigns, including Google Ads, social media ads, and email marketing. Optimize strategies for reach, engagement, and lead generation.
- Content & Website Management – Oversee the creation and distribution of engaging content, including blog articles, industry resources, and website updates. Ensure an effective SEO and content strategy that enhances visibility and reputation.
- Analytics & Reporting – Use data-driven insights from platforms like Google Analytics, LookerStudio, and Search Console to refine marketing strategies and measure success. Provide regular reports to leadership.
- Reputation & Community Engagement – Manage online reviews, industry association relationships, and community outreach efforts to enhance X3’s credibility and employer brand.
- Event Marketing & Promotions – Oversee marketing efforts for internal and external events, ensuring seamless communication and brand representation.
- Sales & Recruitment Support – Develop marketing collateral, sales materials, and promotional tools that support recruiting efforts and client engagement.
- Team Leadership – Mentor and manage the marketing team, fostering a culture of creativity, collaboration, and innovation.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 4+ years of marketing experience with at least 1 year in a leadership role
- Strong understanding of digital marketing, analytics, and multi-channel advertising
- Experience with marketing automation platforms such as ActiveCampaign
- Familiarity with Salesforce and CRM-driven marketing strategies is a plus
- Proven ability to develop and execute successful marketing campaigns
- Strong leadership, project management, and strategic planning skills
- Experience in the construction, staffing, or skilled trades industry is a plus
Why Join X3?
- Be part of a company redefining workforce solutions for skilled tradespeople
- Lead a growing marketing team and shape the future of the brand
- Enjoy a collaborative and dynamic work environment with growth opportunities
If you’re a forward-thinking marketing leader with a passion for impactful storytelling and data-driven decision-making, we’d love to hear from you. Apply today to join X3 as our next Director of Marketing!